Bias in Balanced Media In traditional American media, we as viewers have given mass media expectations to meet in order to meet our demands. Specifically when it comes to tv news, newspapers or any other journalistic product, we want certain ideals to be expressed in their works. One of these ideals is the balance of these newsgroups. We expect them to be nonpartisan and neutral, providing equal coverage of either side without having any form of bias towards one end. The other ideal is leading the people towards the path of "enlightenment" . We expect the media to be the knights against the powerful, to support the weak and lead them to the truth. Problems arise however when trying to practice these two ideals together The problem is that it is essentially a cover up for journalist, where we the viewers who expect these ideals are shown to us, yet the journalist can still take a side without literally stating it. When news tries to live to either one of these ideals or both, it no longer becomes the neutral or leading information figure that the public can trust. It results with either a slanted perspective or a deceiving output of information. Media’s attempt to implement these two ideal results in what Ross Douthat states as “bipartisanthink”. “[...] journalist fetishize centrism and deal making, and assume that the best of all possible legislation, regardless of its actual content [...]”(Douthat 86). Bipartisanthink is the idea that a journalist takes the best arguments or agreements from sides of the party to appear neutral as well as informative. They show themselves to be equal showing both sides, and by taking the compromise of the two, they show their side of progression towards a better future. However these two ideals ... ... middle of paper ... ...at would be considered taking a side. When they try to lead the viewer towards this “enlightenment” on the other hand, they are no longer remaining nonpartisan. I believe though that remaining neutral be the ultimate goal that news media should try to achieve. Reason being that trying to remain neutral provides both sides of the story rather than just one. It brings in both types of audience and is able to inform both parties, of the opposers arguments equally. Rather than isolating the viewer to just one ideology, they can open their eyes and minds to other ideas to expand the viewers knowledge. Though having an ideal neutrality is unlikely, the effort of providing and acknowledging the other party shows a greater concern as a whole. With enlightenment, it narrows the individuals thinking. Neutrality is the best way to inform, whether it be slightly biased or not.
Since the advent of television networks, Americans have relied on local and national newscasts to inform them of the world’s happenings. In the 1950’s there were no other mass informational outlets besides the network news and newspapers. Today we have the internet, which allows independent research, but the majority of Americans still depend on network and cable newscasts for their local, political, and foreign news. With the responsibility and power of informing an entire country, are television newscasts as reliable as most Americans assume them to be? Most Americans don’t consider where their news is coming from or who is producing it. Network and cable news are owned and operated by people and thus are not as objective and unbiased as we would like to think. In light of the war in Iraq and the most recent presidential election, critics of television network administration are voicing their concern for today’s presentation of the news. Increasingly more Americans are demanding a rehabilitation of newscasts, starting with ownership.
Objectivity has nearly become nonexistent, and "For years, Americans' political press has been stuck in a fact-free model of neutrality, often covering even the most obvious lies as 'one side' of a dispute," (Introduction). The publishment of these lies and giving them the title of an argument is feigning neutrality, which fools the public into believing all the media is producing. Equal coverage has also been a major issue in media bias. For example, in this past presidential election, “the mainstream media labels a Republican candidate with a slew of phobics to paint him as an awful person, while they seem to put the Democratic candidate on a pedestal or report less harshly” (Ostmann). Determining equal coverage between the two political parties is a touchy subject, but it is apparent that Trump received the brunt of the attacks on his past then his opponent did. Even if it had been the other way around, the media should be held responsible for their devious actions. For the media, it is all about the story, which they will spend hours and hours fine tuning until they are able to fill their likes, views, and subscriptions
The two key terms “agenda setting” and “gotcha” journalism are going to be used within this paper to show you how politicians and news organizations try to persuade the public. The “agenda setting” is a term that “involves using the news to influence what the public regards as important for them to think about in society and politics.” (Bennett, Lance pg. 23) This is a major tool for news organizations or politicians to seek a public relation toward a certain aspect that they’re addressing their agenda and framing it to formulate their partisan viewpoints. Now for “gotcha” jour...
The news media rejects the fact that they are biased. They claim that they are the “middle of the road,” and are neutral on the stories that they cover. Publishers also claim that they are the watchdog for the political system, and they make sure that the system is free of any corruption, or wrongdoing. Th...
Ever since the beginning of news, there have been minor alterations to the reports. Doing anything to get their ratings to increase, changes would have to be made, whether it’s simply bending the truth a little or labeling someone or something. In Michael Parenti’s “Methods of Misrepresentation”, Parenti uses his methods of political bias in the news. The news main goal is to grab our attention, no matter what effects it has on the viewers. This is how some mainstream reporters are politically and media biased. “Media plays an extensive role in an individual’s daily life. Right from the second you wake up till you go to bed after saying goodnight to your wife, kid, parents, siblings or friends, you are surrounded in a world built just for you by the media.” (Shafi). The News isn’t the only one influencing the world; no one really notices this but Advertisements play an important role in Media Brainwashing.
In “Reporting the News” by George C. Edwards III, Martin P. Wattenberg, and Robert L. Lineberry, the main idea is how the media determines what to air, where to get said stories that will air, how the media presents the news, and the medias effect on the general public. “Reporting The News” is a very strong and detailed article. The authors’ purpose is to inform the readers of what goes on in the news media. This can be inferred by the authors’ tone. The authors’ overall tone is critical of the topics that are covered. The tone can be determined by the authors’ strong use of transitions, specific examples, and phrases or words that indicate analysis. To summarize, first, the authors’ indicate that the media chooses its stories that will air
“The old argument that the networks and other ‘media elites’ have a liberal bias is so blatantly true that it’s hardly worth discussing anymore…No we don’t sit around in dark corners and plan strategies on how we’re going to slant the news. We don’t have to. It comes naturally to most reporters.” (Bias: A CBS Insider Exposes How the Media Distort the News) This example is tremendously important in the author’s discussion because it proves that news stories do manipulate people through bias. Popular news networks are viewed by thousands of people every single day, thus making it have a huge impact on the public since they believe what they see. When news reporters present their news segments, it is natural for them to give their insights due to human nature being instinctively biased. “The news media is [sic] only objective if they report something you agree with… Then they’re objective. Otherwise they’re biased if you don’t agree, you know.” (CNN’s American Morning) In this quote, the readers are presented to current panelists agreeing that news consumers have a very hard time separating their own view of the news from the perspective of the news reporters because they are presenting their own opinions throughout their segments. This problem exists once again because of the bias that is contained in media
Newspapers and nightly news shows have become a business. They no longer go by the public services values they once stood by (Sensationalism, 2005). Instead of being the fourth branch of government, they are just like any other money making business. It is no longer a race to put out the truth; it is more a race for dollars and control. Sensationalism is purely fueled by money and popularity. If a news outlet garners a large amount of popularity, they can swing votes, and influence voters. Sensationalism has already affected many political situations. Sensationalism has proven to spread like a virus. If sensationalism is not controlled, there is no way the news outlets can be the advocate for the people.
It is not uncommon to hear people complaining about what they hear on the news. Everyone knows it and the media themselves knows it as well. Some of the most renowned journalists have even covered the the media’s issues in detail. Biased news outlets have flooded everyday news. We find that journalism’s greatest problems lie in the media’s inability for unbiased reporting, the tendency to use the ignorance of their audience to create a story, and their struggles to maintain relevance.
Many people believe that liberal media bias is very relevant in this day in age, but really it is just a myth. Conservatives, also known as republicans, tend to forget that most of the American media is influenced heavily by corporate business owners(Schaller 49). Topics such as issues of war and peace, taxes and spending, and government regulation are heavily favorable to the conservatives. A study done by Media Matter for America shows that over sixty percent of U.S. daily newspapers publish conservative journalists rather than liberal(Schaller 49). On the other hand, it is obvious that some hot topics in the news are liberally skewed.
... is too plain to see to ignore. With the preponderance of information available on the Internet, accurate news reporting is literally seconds away from decoding the spin and explaining the actual facts without as much bias as you will see on cable news. While we still rely on cable news for the visual images and constant analyzation of the news, we have built into our heads which channel is left leaning, right leaning or which one is attempting to straddle the grey area of the politically moderate. Unfortunately to the avid and siloed viewer, theses media channels are the foundation of truth that they need to continue on with their affiliations, political beliefs and moral convictions without worrying about having to change their minds - on anything.
The elimination of media bias is pretty much impossible due to the fact that large corporations head the media, and the heads of most large corporations are white men, but by the implementation of certain strategies it would be a move in the right direction. Media bias is a problem, though it may not be blatant, it is serious because it could be helping to form people?s beliefs about others. People are scared of the unknown, and by giving them a certain portrayal of someone they have had no interaction with; it can have detrimental effects. Who knows actually what impact media bias has had on the nation as a whole. How do we know whether or not media bias has made an individual not get or even lose a job? How do we know how many friendships media bias has stopped from even being initiated? Hopefully one day we will be able to recognize what media bias is, only then will we be able to begin the process of fighting to put an end to it. Only then will we be able to create a fair, unbiased media that is diverse and one that encompasses the ideas of an ideal media.
Objectivity goes to the heart of professional journalism. And journalism is at the heart of information in a democracy. I don't think the major news media has been consistently objective, but consistently partisan players. A bias media will not determine the outcome of an election, but it can affect the information voters need to make a democratic choice.
Althusser (1971) explains that, as an ideological state apparatus, media doesn’t use pressure as a way to bind society together under one dominant ideology, but instead uses the will of the people to make them accept the dominant ideology. However, media is also used as a way for people to challenge the dominant ideology. Newspapers, for example, will have articles that openly criticise and oppose the dominant ideology for what it is, whilst at the same time providing perspectives and opinions on different ideologies (such as feminism) that society can believe in. Although these alternate ideological perspectives exist, they are usually overlooked and only ever reach small audiences. Ideology can also help us understand the media because of the way in which it distributes ideology.
In trying to attract new audiences, news media have begun to transition from reporting to becoming a form of entertainment. With the meteoric rise of social media’s role as a news source, the fight for an increase of diversity in the media, and the ever-growing desire of immediate content, the future of responsible journalism is more important than ever. Ask yourself, why do I think the way I do? Where do my political views originate? How do I prove them? Most likely, it is due to the biased portrayal of issues in the media and the politicization that accompanies what we consume. Now, compare your views to your preferred news reporting entity. More than likely, they are the same.