Media is all around us from television to billboards, making it difficult not to be influence by media in one way or another. Unfortunately, media has influence women to believe that in order for women to be considered beautiful, they must for fill the characteristics of what media considers beautiful. Hurting women both psychologically and physically. Leah Hardy (2010) argues that models in today’s magazines are no more than works of the digital retouching. Digital retouching is the use of computer program to remove unwanted impurities of the body, making a person look ideal. Digital retouching is sending a negative message to women because it sets up a false sense of what beauty is. It is impossible for women to look like a digital retouch models, because they are not real. In the film, Killing Us Softly 4 Jean Kilbourne argues that advertisement sends out the same type of message to women (Kilbourne, 2010). Kilbourne states “Advertisement tells women that what’s most important is how they look, an advertisement surround us with the image of ideal beauty. However, this flawlessness cannot be achieved. It’s a look that’s been created through airbrushing, cosmetics, and computer retouching ” (Kilbourne, 2010). Women are being told that in order to fit in society, they have to look a certain way, yet it is nearly impossible because the standard is too high. Kasey Serdar (2005) argues that only a small number of women can actually fulfill the characteristics of what media defines beautiful. Yet, women are constantly being exposed to the ideal women image. Serdar (2005) illustrates that “models shown on television, advertisement, and in other forms of popular media are approximately 20% below ideal body weight, thus meeting the dia... ... middle of paper ... ...6/Former-Cosmo-editor-LEAH-HARDY-airbrushing-skinny-models-look-healthy-big-fat-dangerous-lie.html#ixzz2tDGn12k7 Harro, B. (2010). The cycle of socialization. In M. Adams, W. Blumenfeld, C. Castaneda, H. Hackman, M. Peters, and X. Zuniga (Eds), Readings for diversity and social justice, (2nd ed). (pp.157-164). New York Routledge. Johnson, A.G. (2010). The social construction of difference. In M. Adams, W. Blumenfeld, C. Castaneda, H. Hackman, M. Peters, and X. Zuniga (Eds), Readings for diversity and social justice, (2nd ed). (pp.157-164). New York Routledge. Kilbourne, Jean. (Director/Producer).(2010). Killing Us Softly[Documentary]. Serder, Kasey. (2005). Female body image and the Mass Media. Perspectives on How Women Internalize the Ideal Beauty Standard. Retrieved from https://www.westminstercollege.edu/myriad/index.cfm?parent=2514&detail=4475&content=4795
Young, Iris Marion. "Five Faces of Oppression." Readings for Diversity and Social Justice. Ed. Adams, M., et. Al. New York: Routledge, 2000.
Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner. These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direc...
Firstly, the presence of individuality within society permits individuals to identify societal barriers because such choices are, essential. Tom’s essay speaks of how “historically, people have not been kind to that which is different”, yet however, she encourages this drive within individuals as she goes on to say, “this [in fact] is what has driven the evolution of society.” Though many historical events such as the Holocaust and the Trans-Atlantic slave trade have not been greeted with gratitude nonetheles...
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
How should I look like to have the ideal body? An increasing number of women ask themselves this question many times in their lives. Deborah Sullivan’s essay, “Social Bodies: Tightening the Bonds of Beauty”, discloses the different cultural traditions that require various methods of body modifications. Women should undergo such modifications to obtain social acceptance. Similarly, “Pressures to Conform” by Celia Milne discusses the effects of media and society on women, and how women view their physical appearance. The media gives women a plethora of choices for the perfect body and even provides ways on how to achieve them. There is no escaping. There is no excuse of not getting the ideal body that ranges from that of a stick-thin ramp model’s to the buff and chiseled outline of a body builder’s. Still, the struggle doesn’t end here. Women also desire smooth, wrinkle-free skin, hairless faces, and ample busts. “Stencil” women are celebrities, models, actresses - women whose coveted looks are seen through discriminating TV screens, posters, and magazines. The steady demand for these forms of media is mainly due to women who are looking for body images to pattern from. These women are on the constant lookout in updating their appearance and considering the bulk of information that the media presents to them, the media is a source of considerable amount of physical and psychological stress. In their fight for their roles in society, women undergo various body modifications to suit the taste of the present-day culture.
Media is one of the biggest factor in shaping our identity and how we see ourselves. In “killing us softly” Jean Kilbourne explains the meaning of the advertisements and how women can never achieve the scale of perfection that these advertisements set. Jean explains that these advertisements are saying that you will be beautiful and all the men will love you if you look this certain way. The problem Jean mentions is that they can never look like the models shown in advertisements because not even the models themselves can look like that. During the film/speech she shows how digital editors Photoshop all the photos to fix the model’s flaws and then you see that the models in the ads are a completely different creation. The digital editors even showed the process of creating a complete perfect non-existing being. By that they mean that the models shown in some ads are actually a combination different facial features of 3-4 models. These fake beings are setting standards that are an impossibility to obtain. This type of media is affecting how we see ourselves. ...
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
The media uses women to bring attention to it, using them as sexual objects, meaning that people will not longer see them as human beings but as objects. Women as sexual objects are usually young, posing passively, often dumb and beautiful. This happens a lot in media when the target is men, looking to satisfy and exploit men’s sexual desires. According to Julia T. Wood “the irony of this representation is that the very qualities women are encourage to develop in order to meet cultural ideal of femininity contribute to their victimization” (p.36). When the media represents women like this, they impact the whole women gender in the real world. Being pretty and having a great body should not instantly make you not a person. What usually happens due to the idea of women as sexual objects is that men will no longer treat them with respect but will expect them to give in to them. This encourages men to behave a certain way towards women, women are mostly victims of sexual harassment, commented about their physical appearance either in a negative way or an irritating way, and it also tends to transform this into
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.
From the moment we wake up in the morning media is at our finger tips. As our day goes on we cannot escape all the visual media. One image after another a person’s self-confidence is either boosted or destroyed. Through the use of Photoshop a picture can be altered to get the perfect figure, skin, and hair, but when is the line drawn, when has it gone too far. Hailey Magee takes a stand when it comes to the ethics behind Photoshop in the world of beauty, “In this “Ethical Inquiry” we explore the ethics of digitally altering photos of individuals so as to make the subjects appear “more beautiful” in alignment with cultural standards of beauty”. Shiela Reaves, Jacqueline Bush Hitchon, Sung–Yeon parks, and Gi Woong Yun agree with Hailey Magee in the discussion of photo manipulation in beauty and fashion. “This study is concerned with the moral dilemma that stems from the digital manipulation of magazine ads to render models thinner. Exposure to the “thin ideal” has been linked to such damaging psychological responses as body dissatisfaction, loss of self-esteem, and to eating disorders”. Women and men are constantly affected by exposure to models that achieve the unrealistic beauty outcome of the media. Using the theories of social comparison and cultivation/ media literacy we are able to explain why photo manipulation makes women take on the thin-ideal. In the media driven world photo manipulation has become an accepted practice since it increases sales and fulfils the “thin ideal”, but the emotional and physical damage it has on women is catastrophic.
and Ximena Zuniga. Readings for Diversity and Social Justice. 3rd. New York: Routledge, 2013. 658. Print.
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
The ideal image that the media has created is to be exceptionally thin and tall. This is what the media considers to be beautiful. This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there. Through various computerized programs a woman's actual features are distorted until a false unrealistic image is reached.