Baby Carrots: A Tremendous Success Story

Introduction

The marketing of a new product called baby carrots is a tremendous business success story. The marketing of baby carrots transformed the carrot from a run- of-the-mill vegetable that some described as boring into a highly successful industry. This healthy specialty snack is in demand by children and adults alike. Prior to the creation of baby carrots each American on average are 6 pounds of carrots per year. Today each American eats about 10½ pounds of carrots per year.

The first known production of carrots was in Afghanistan about 1,100 years ago. Early carrots were purple, yellow, and white. Orange carrots didn’t appear until about1600. Orange became the carrot color of choice, in part because purple carrots turned cooking water an unappealing brown color.

What are baby carrots?

A true baby carrot is an immature carrot. A baby-cut carrot is baby-sized but cut from larger carrots. Baby-cut carrots are also known as baby carrots because of an ingenious processing and marketing technique. For the vast majority of consumers, when they say baby carrots they are referring to baby-cut carrots.

True baby carrots

True baby carrots are the immature roots of carrot plants; they are preferred by some people who believe that they are superior in texture, nutrition, and taste. They are grown as a specialty crop. Certain cultivars of carrots have been bred to be used at the “baby” stage. They are harvested long before they mature.

How do they grow/make baby carrots?

The “baby-cut” carrots, now widely known as “baby carrots,” were created when a California farmer did not want to waste all his carrots that were imperfect. He decided to cut the carrots down to baby size. Thus the “baby-cut” carrot was created. The grown car...

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...in A. Carrots are high in Vitamin A, B, K, and also contain potassium and other vitamins and minerals. Beta-Carotene also helps prevent skin disorders, night blindness and other eye problems; it enhances immunity, protects against toxins, and helps prevent colds, flu, and infections. It is an antioxidant and protector of the cells and slows the aging process. Beta-carotene can help reduce the risk of cancer. Carrots aren’t only eaten raw, they can be frozen and canned for a later consumption. Carrots can be squeezed into juices and can be dehydrated and made into carrot flakes, fiber, and powder.

Closing

Baby carrots have changed the way that we consume carrots today. There are many nutritional values to eating carrots such as: Vitamin A, Vitamin B, and Beta-Carotene. The baby carrots are conveniently packaged so you can take them on the go.