Attracting and keeping the radio audience.
Attracting and keeping an audience is an important aspect to any media platform, including radio shows, it guarantees the protection of the show for the long run, fuelled by the quantity of its listeners. 91% of the population tune into radio every week (Rajar, 2013) but radio shows rely on content, presenters and multiplatform services to keep audiences and draw them to their show. To engage and entertain is to attract an audience but in order to keep that audience, up to date content week on week and multiplatform activities when the show is off air are crucial to maintain the audiences interest. This essay will address whether one element is most important or does it require a combination of elements to fully attract, engage and keep the audience.
Radio presenters are the fuel of a radio show. It is the presenters own voice that establishes the point of contact for the listener (Wilby, P. and Conroy, A.1994, 128.) thus connecting the audience to the presenter by forming a familiarity that keeps them tuned in each week. The presenters job is to read their queues and scripts to inform the audience, announcing is oral interpretation of the printed page (Keith, M. 2010) consequently they should not only read but connect with their audience by interpreting expression and feeling in their voice based on the content of the story. In order to create this expression and keep the audience engaged the presenters voice must be clear concise and without impediments for instance strong accents and higher registers are less desirable voices for audiences, with a lower register and a good microphone voice (Boyd, A, 1993, 136) the audience prefer the smooth tone and quality. This will ultimately...
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...ract and keep the radio audience.
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Trager, Robert, J. R. (2010). The Law of Journalism & Mass Communication. Washington D.C.: CQ Press.
Good morning, Sioux City. This is Adam Lewis and you are tuned to KL&R on this delightful March 3rd for all your news so you’ll know what’s going on.
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Epstein, Edward J. News From Nowhere: Television and the News, Vintage, New York NY. 1973, pp. 16; Pearson, David. “The Media and Government Deception.” Propaganda Review. Spring 1989, pp. 6-11.
The author provides a rough timeline of the objective norm emerging in American journalism, and explains the inner origin of these co...
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