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Synopsis on customer relationship management
Synopsis on customer relationship management
Short note on customer relationship management
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Customers are the center of the importance of quality. Attracting and satisfying customers with a product and providing them with the services they want is the key of being successful with a product or service. Organizations should consider their customers at all levels of developing their product and use customer satisfaction as the main influence in the quality of their product. In class our definition of quality is “meeting the customer’s needs and expectations.” If an organization product dissatisfies its customers then the organization will not be able to be successful. Organizations should define the quality of their product by how well it meets what the customers are expecting. It is important for an organization to effectively manage their customers so they can have a clear vision of what the customer’s desire.
Customers are the people who receive the goods or services provided to them. Essentially, there are two types of customers in relation to an organization. Internal customers are the customers within an organization. These are usually employees that receive a service from another section of the company. For example, a database that is programmed and set up by one employee may be used by another employee to carry out a task. The other type of customers is external customers also known as end users. External customers are the ones purchasing the finished product provided to them by a supplier organization. The main goal of any organization should be to satisfy their external customers. This will allow the organization to gain profit, grow, and fulfill the purpose of the organization (Foster 112).
Customer-driven quality is a way of satisfying a customer’s needs by collecting information and data about the customer ...
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...g customers is crucial to successfully marketing a product or service and giving it the best quality. Through complaint resolution, feedback, guarantees, and corrective action an organizations customers can be managed in a way that improves the quality of a product or service. Without customers a company cannot conduct business, so making customers the main influence behind quality of a product is valuable in every way.
Works Cited
"Customer service plan." US Airways. 10 Mar. 2014 .
Foster, S. Thomas. "Chapter 5 The Voice of the Customer." Managing Quality: Integrating the Supply Chain. 5th ed. Boston: Pearson, 2013. 111-30. Print.
Ridler, Ben. "Six Steps to Dealing with Customer Complaints ." Entrepeneurs Organization. Entrepreneurs' Organization, 2013. Web. 10 Mar. 2014
High levels of customer satisfaction will not guarantee future sales, but are more likely to result in repeat future sales than indifferent or poor customer service. Moreover, satisfied customers are more likely to try out other products/services in the firm’s range, or recommend it to friends and family. Build on customer loyalty Customer loyalty is valued highly by most businesses and can be
According to Business Studies ‘’Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for’’ (Business Studies, n.d).
Satisfying and pleasing customers have become something of a corporate obsession. Customer is served in the best, effective and most efficient manner and this practice has become critical.
Earl Sasser Jr. discusses why customers matter in his lecture because customers are essential in every business that have been created. He began by providing a story about a local grocery store in Norwalk Connecticut that kept expanding. Their customers were dedicated to making their store the best it could be by providing suggestions and participating in focus groups that concluded in results from the suggestions. Sasser wanted to show businesses that were not efficient in their customer care why their customers should matter because there are some companies who have leaders that have instilled these ways in their companies but there are some that neglect the fact that their customers do matter. Sasser says that if you listen to all the CEOs
...e company’s competitiveness. Satisfied customers can help a business gain more customers through word of mouth. Ensuring excellent and consistent service and products will help the business perform better. Tim’s must embrace technology in its human resource management, bookkeeping, as well as its Marketing activities. This will improve efficiency, and reduce man hours considerably. Tim should consider investing more money into the business to allow him expand on product offering, which will help attract new customers.
Without good customer service and keeping your promises, your company would have loyal customers. According to 5 Focusing Steps, “If you’re not yet sold on the idea, consider that a 2 percent increase in customer retention has the same effect as decreasing costs by 10 percent. Not only that, but it costs over six times more to get a new customer than it does to keep one.” Customer satisfaction should be a golden rule of all companies.
External customers are essential to the success of any business, as they provide the revenue stream
... that help in providing the most effective and efficient services to the customers. In addition to this, the organization identifies the demands of the customers and makes a proper analysis on their demands. Also, the organization has tried to solve various complaints of customers in the best possible manner.
Close to the Customer: Customer satisfaction is very important throughout all the roles that the business plays. Many companies forget about their customers, whereas successful companies have an obsession with their customers. Excellent product quality and reliability will make a satisfied customer. Great service will keep the customer coming back.
Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.
Quality is a very important thing in an organization; therefore it is not possible to improve the quality of a product or service substantially without major changes in all aspects of the organization. Because quality is so important if changes aren’t made throughout the organization the output of the product will no be very successful. Everyone in the organization plays a major role in the out come of its products.
This essay will explain what is meant by excellent customer service, outline an excellent customer service structure and give ways in which it can be maintained. It will also state the impotence of customer service to a business or entity.
Customer relationship management or CRM for short is a model for managing a company’s interactions with current and future customers. When CRM is utilized correctly it will increase profitability and customer loyalty, which are both very important to an organization. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Customer relationship management is very important in many ways to help a company become and stay successful. CRM can help businesses gain a competitive edge through communication, marketing, gathering customer information, social media and mobile technology. Customer relationship management is a continually evolving domain and now social media technologies have revolutionized the way businesses and consumers interact. (Choudhury & Harrigan, 2014) There are many benefits that come with implementing customer relationship management.
As Peter Duckers has put it, "The ultimate aim of all business organisation is - to create a customer". These days, for most products and services, the market belongs to the buyer. The customers e...
When organization always provide high-quality products and good services, customer will create their satisfaction and increased customer loyalty.