Success of Aravind eye care system has brought a unique and innovative business model into limelight. Mangers of contemporary business enterprises, business leaders and social entrepreneurs can learn some vital lesions of leadership from the case study of Aravind eye care system. Leadership functions are significantly linked with developing strategies and system that can foster organisational excellence and effectiveness. Fostering innovation, building capabilities and competence are also considered as important functions of organisational leadership (George, 2008). This essay examines that how effective leadership played imperative role in the success of Aravind hospital. Aravind hospital has been successful in addressing the problem of needless blindness disease through its innovative approach. The cost effective solution offered by Aravind about the needless blindness disease unfolds several important lesions related with operational efficiency, innovation, and social entrepreneurship. The case study Aravind eye care system provide enough evidence that how a business can remain profitable even after fulfilling the social cause. This essay investigates that how Aravind hospital achieved remarkable efficiency gain by adopting McDonaldisation approach in offering cost effective eye care treatment to millions of Indian.
The foundation of Aravind eye care system was laid around three and half decade ago. Dr. G. Venkataswamy set up Aravind eye care system in 1976. Dr. Venkataswamy felt that how needless blindness was spread and how this disease is causing towards the disability of significant portion of population. Approximately 9 million of Indian population was affected by the needless blindness disease. He also sensed th...
... middle of paper ...
...e beurocratisation of society
➢ Gnesis, Aravind eye care system [online] http://www.aravind.org/aboutus/genesis.aspx
➢ Sundaram, S., Infinite Visions – The Aravind Eye care experience [online] http://www.aravind.org/aravindnews/files/aug2012/InfinteVisions.pdf
➢ Managing innovation, Aravind Eye Clinics, Case Studies [online] http://www.managing-innovation.com/case_studies/Aravind%20Eye%20Clinics.pdf
➢ Yeganeh, 2011, The Macdonalisation of Society by George Ritzer, Winona state university, book review.
➢ Weerawardena, J., & Sullivan Mort, G. (2001). Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions. Journal of Nonprofit & Public Sector Marketing, 9(3): 53–73. cited in Investigating social entrepreneurship:A multidimensional model, Journal of World Business 41 (2006) 21–35, Elsevier,
Optometrists have accepted vision therapy, which is a medical treatment for optical muscle disabilities, as a feasible treatment used for eye related problems; claiming the treatment can strengthen vision and give the patient the opportunity to understand visuals quicker and clearer (Press). Vision therapy originated in the 1950s and over the past 25 years, has gained popularity, mainly because of new technological innovations in the field of treatment. Generally, vision therapy is prescribed as a measure mainly for people between the ages of 3 and 18. With the results from a comprehensive series of eye tests, the optometrist can work with the patient using special instruments—prisms, filters, occluders, and eye lenses—and strengthen the eye muscles, thus improving sight. According to optometrists in favor of vision therapy, these methods of treatment using these instruments function as safer routes to repair eye disabilities. Although vision therapy can yield favorable results, the practice as a treatment for innate eye disabilities has been in hot debate lately; as it can exceed $8000 and insurance companies do not cover the treatment. For decades, insurance companies have refused to accept vision therapy as a legitimate method for repairing eyesight (Boink). Concomitant with lack of insurance, the cost for a full treatment can exceed $8000, and doctors cannot guarantee a successful outcome. Recently, parents of children with eye related disabilities, such as amblyopia (lazy eye) and strabismus (cross-eye), and doctors have attempted to cooperate with public schools to allow families access to school-funded doctors to practice vision therapy. With a tight budget, most schools cannot afford to supply vision therapy, and a...
The success of the organization depends on how the leaders utilize their management and leadership skills in the organization. Mission, vision and core values of the organization are posted everywhere in the organization to remind every stakeholder about their accountability and responsibility in accordance to the corporate goals. This can’t be effective without successful leadership approach. Effective leader must know how, when and where to communicate the shared vision of the organization to its stakeholders. The goal is to align personal values with the corporate values to reach optimum level of satisfaction towards the work, and the company expectations to its stakeholders. Ineffective leaders are not capable of employing this. They are not capable of employing management by objective or the ability of the managers to align the objective of the all the units and departments of the organization into the organizational goals and values. MBO starts with setting organizational objectives, followed by cascading objectives down to employees-cascading objectives down to employees requires adoption of SMART approach to ensure that goals are attainable and accountable (Mindtools, 2014)
Life revolves around being able to see things. Although individuals who are blind can lead a full and happy life, someone with excellent vision who suddenly loses theirs or notices a decrease in their visual acuity over time may find it difficult to adapt. Thankfully, with the help of an optometrist, individuals can actively work to preserve their vision for as long as possible. Phoenix Eye Care must be a priority for all, as advanced technology allows threats to the eyes to be detected as the earliest stage. The right treatment can help to slow or stop the progression before major issues develop. For this reason, every individual needs to undergo routine eye exams.
When it comes to sustaining physical health and well-being, routine eye care often gets overlooked. All too often, patients never consider going to an eye clinic and meeting with a reputable eye doctor until they find themselves suffering from some type of vision impairment. However, regardless of age and current physical condition, proper and consistent routine eye care is a critical component ensuring an individual's holistic health for a host of reasons.
To be successful in business will require much more than just dedication and creativity, you’ll also need the right product and service in order to meet the demand customers are looking for in the completive market. Your organization needs to be able to adapt and willing to change to achieve the needs and wants of market. This will only happen if you and the people around you are good leaders. In the book “Leadership Transformed” it offers some of the basic fundamental strategy and framework using metaphors to describe steps of leadership transformation and the path to become exordanary leader in the 21 first century. This book helps shaping leadership by providing evidence, research data and experience for young upcoming leaders. This is a great book for people who are looking to improve their leadership skill, and improve the outcome of their business venture.
Leaders: Strategies for Taking Charge is an organizational management book written by Warren Bennis and Burt Nanus for those who aim to become better leaders. The authors emphasize that having executive positions or being a manager does not automatically make one a leader. A leader is one who inspires his staff, help them find purpose in their work, and effectively implement their plans. They separate the book not quite into chapters on different topics, but rather by four strategies that they have determined are vital for any leader to take on. The strategies are effectively concluded as attention through vision, meaning through communication, trust through positioning, and the deployment of self. A prominent feature of Leaders is the various
Suddenly, some companies become extremely successful, while rest of them unfortunately remains a failure. There can be off-course a lot of reasons for this failure but one of the main reasons is lack of leadership qualities. There are many s...
Lack of awareness among top management: It was observed that leaders of various non-profit organizations and government agencies are unaware of social marketing and/or its potential in bringing about social change. This resulted in promising campaigns not getting a good social marketing program to spread its message or an ill-prepared and under-implemented social marketing campaign being used.
Seelos, Christian and Johanna Mair (2012). “What Determines the Capacity for Continuous Innovation in Social Sector Organizations?” Stanford Center on Philanthropy and Civil Society
This essay will evaluate the use of leadership and Macdonalisation in this social enterprise founded in India that helps millions of civilians suffering with partial loss of sight regain their vision. This essay will narrow down to which specific routes the Aravind Eye Hospital used in terms of how they were lead and how resourceful they have been.
Marketing has earned its place in the not-for-profit world. But marketing and development are not the same. Marketing is about exchanging goods and services for money. Development is about relationships — it is not about money.
Leadership, without doubt, is a significantly important function of management. It helps to aggrandize efficiency and to fulfil an organization’s goals. Leadership is the ability of a manager to induce the subordinates to work with confidence, determination, courage and zeal. It is also defined as ability to influence a group towards the realization of a goal. Leaders should have the capability of developing future visions, and to drive the organizational members to want to attain the visions. This paper states my points in which I duly believe, justifies the importance of an outstanding leader in any organization.
As the organization grows in this stage, the entrepreneurs must learn how to manage the organization. It is at this point that a crisis of leadership emerges. In the beginning, the organizational is so busy getting started and developing new products and markets that they fail to understand the importance of managing the organizational resources. The crisis can be averted, and growth can continue to stage two, if the organization can learn the skills necessary to manage the organization.
One of the key features of this Australian research is its intention to define social enterprise in a way that was informed by and made sense to those working in or with social enterprises.
...ork together to let us see the outside world. We can see trees, birds, electronics, and more importantly, ourselves. Human connection plays an instrumental role in our development. Human eyesight is what enables that connection between us. Personally I believe that it’s one of the most underrated,taken for granted, human organs. Although you can survive without your eyes, they give you so much life. You can see for miles and as I stated before, you can live life to the fullest more. You’re able to help more people and enjoy your life more. This is why you should do everything in might and power to protect your eyesight from any harm.