Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.
It all started in the garage of a twenty-something Steve Jobs. He and a friend put what little money they had together ($1300) to make the first computer for Apple, and thus Apple was born. The idea for the first Apple motherboard was made by Jobs while he was on LSD. He was quoted in the New York Times saying, “Taking LSD is one of two or three of the best decisions I have ever made.” Markoff, John. "New York Times." What the Dormouse Said 2005: 3. Steve Jobs talks about his early success when stating, “when I was 23 I had a net worth of over a million dollars, at 24 it was over $10 million, and at 25 it was over $100 million.” Steve Jobs is a true embodiment of what Apple is: unique. Co-founder Steve Wozniak said this about Jobs, “With Steve Jobs you never know exactly where an idea comes from.” This is what Apple is, not conventional and predictable. However, when looking at their marketi...
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...clever” labeling of their products ties in well with Apple’s creative marketing scheme toward the individual.
Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.
Finally, Apple in the media portrays a specific lifestyle that mirrors their own company beliefs. Their recent success with their new line of products will definitely be a nice segue into the future. With newer, more stylish commercials, and newer products geared toward personal needs, Apple will remain successful. Furthermore, Apple does not try to force this sort-of fake synthetic belief system—they actually live it.
Apple has transformed from a computer genius to a powerhouse of all technology. “Jobs’ genius was in impressing his visions upon people,” and with each new advice the amazement of Apple followers strengthened (“Apple Computers”). Apple has created an illusion of a perfect society. With greater, more advanced technology, people believe that the world can only continue getting better. Customers have bought so mentally into Apples mission that they cringe at seeing someone using another device brand. Not only does Apple create an easier way to get everyday tasks complete, they make it look good too, “Jobs played a directive role at Apple in the development of products that were both elegant and tasteful” (“Apple llc Computer”). In today’s society the people are brainwashed by advancements which portray nothing less than a picture-perfect society, a
When one sits back and thinks about it, Apple really makes products people want. There’s no real convincing that needs to happen as to why they they need an iPhone or iPod — people just get it. The features offered on Apple’s products are such “no brainers” that it’s an obvious purchase the consumer wants…or rather, needs to make.
Apple products can be both a blessing and a curse. It all depends on how you use them in your day-to-day routines. Anything done in excess can be unfavorable to your well-being, but in the proper doses, iPhones, iPads, and iPods can prove to be beneficial to your quality of life. The company, Apple, knows how to stay relevant in this current era of newfangled gizmos and gadgets. The future of Apple looks promising, and as long as people continue buying Apple merchandise they will remain a prime example of popular culture.
They have a succession of well-designed and innovative products; form the iMac to the Apple Watch. Apple as a company has built an empire of partnerships, retail outlet, services, etc. In doing so, they have become the most profitable company in history (EIU, 2015).
Apple Inc. has over the years grown to become one of the largest corporates in the globe. The company specializes in electronic devices and over the years its product range has expanded to include the iPhone, iPad, Apple watch, Macintosh computers as well as cloud services among other products. While most of its products have had some level of success in the market, the iPhone has by large experienced the most success. This is illustrated by the fact that the company has sold over a billion iPhones since the launch of the product in 2007. Consequently, Apple Inc. has become synonymous with the iPhone despite having a much wider range of products.
The history of Apple began thirty years ago, when the two friends, Steve Jobs and Steve Wozniak decided to found their own company for the production and release of computers.
Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...
Apple’s logo is one of the most recognizable logos in the world. If asked to describe the picture on the back of an iPhone or a Mac, almost anyone would be able to easily explain the apple with a bite out of it. With genius men behind the brand and a 1984 themed first commercial, it only takes a moment to realize that there is probably a story behind the famous trademark. Indeed, there is was no meaning intended to be hidden within the apple, but even though no significance was predetermined, it has developed a life of its own full of hidden meanings and more obvious ones, all of which are completely coincidental. In every aspect of the business from the technological developments to public displays of the brand, Steve Jobs held complete control;
Apple is a company that has been round for many years. There are over 55 million people who use an apple product or are considered to have at least one apple product in their home. The apple products range from larger devices such as there amazingly known Mac books which are there computer based system to there much small hand held based device called the iPhone. That device allows a person to make calls all while have the convent amenities that a laptop would have. They also have the very popular iPod as well as Apple TV. They have expanded into an empire that everyone is trying to become as well as beat. As many people know there is history and hard work that has to take place in order for a business to be successful. Many people will refer to the success of apple as the underdog company that made despite the odds. Founder Steve Jobs was a regular person with a dream. He started of building an Apple computer in his parent’s living room and later moved to the garage true to lack of space. Later on in his building career a neighbor of Steve Jobs introduced him to Stephen Gary Wonzniak. Wonzniak was an engineer and Jobs was a market maven and together they have the skills to build and properly promote. The computer they were trying to promote was fairly expensive computer. Jobs was so dedicated to this idea of transforming this computer from what it was to something that is able to be sold to the public he reached out to Bill Hewlett and asked him to donate some parts for a class projects .
Apple is a leader within its industry. In order to retain their current customer base and attract new ones, they have designed a marketing mix that will appeal to the market:
Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.
Computers and technology makes it easier for entrepreneurs to enter this market. Not only are major tech companies competing against one another, but they are also competing against little programmers that know how to code. In our time you will never know with certainty when a small group of engineers or computer scientists are going to create, “next big thing”. Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs. They are always looking to hire bright minds and let them develop within the company. A lot of entrepreneurs, programmers and engineers do not have a problem working for Apple because of their well-established perks. Apple offers its employees of the best benefits in the world. They also fairly compensate their employees that work in the front-end store as
It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction. In 1984, one year before he left, Jobs finished the Macintosh computer system. He was pushed from his original computer design project, “the Lisa”, and then raced to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, mark[ing] a…revolution in…personal computing,” (Peterson 106).
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.