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There is a Pedigree dog commercial I see on television which catches my eye and my heart. It tells us to not pity a shelter animal. When I decided to become a Veterinary Technician, I anticipated working in a vet office. Unpredictably, I changed my mind. Approximately a year ago, I began volunteering for the Denver Dumb Friends League at the Buddy Center in Castle Rock. A shelter is not always the easiest place to work. Nevertheless, I feel it is where I feel most able to make a difference. There is plenty of heartache, but I seem to have a knack for calming and comforting the frightened animals, and that makes me feel good. My volunteer role involves helping with surgery, giving animals their medicine and processing incoming animals. In addition, I help with Humane Education, which includes speaking with groups about animal care. There are tremendous pros and cons to working in a shelter. In the following paragraphs, I will evaluate the shelter setting to decide if this is where I will be most fulfilled. One aspect I enjoy about a shelter is the changing atmosphere. Each visit brings a novel experience. On occasion, exotic breeds of animals arrive, such as the time animal control brought in a wolf/dog hybrid. These hybrids are illegal to own, but we processed him, so he could be taken to a sanctuary. Other times, I witness kittens born and experience the amazing scene of a mother and her babies. My favorite experience is when a lost animal has a microchip because we can reunite them with their family. A recent highlight is the story of a family who moved here from Idaho and lost their cat. It was brought to the Buddy Center, and we discovered a microchip. We contacted the family, and they were ecstatic. The cat had been missing f...
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...ply experienced more life than other dogs. If they were human, we would call them wise. They would be the ones with tales to tell and stories to write. The ones dealt a bad hand who responded with courage. Don’t pity a shelter dog. Adopt one. And be proud to have their greatness by your side” (Pedigree Adoption Drive).
Working in an animal shelter is the best decision for me because of the changing atmosphere, educational opportunities and my compassion toward animals.
Citation
1. “Pedigree Adoption Drive.” Commercial. Viewed on various television stations. Last viewed on July 8, 2010. http://www.pedigree.com/03Adoption/Adoption-Video/AdoptionCommercials.aspx .
Works Cited
“Pedigree Adoption Drive.” Commercial. Viewed on various television stations. Last viewed on July 8, 2010. http://www.pedigree.com/03Adoption/Adoption-Video/AdoptionCommercials.aspx .
Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a
This time, the ad was a tear-jerking montage of an adorable friendship between a Golden Retriever puppy and a Clydesdale. The commercial depicts a puppy living on a farm with horses that the puppy considers his “friends.” The golden retriever gets lost and attempts to find his way home only to run into wolves; the horses come and save him. 23 seconds into the commercial the puppy is shown lost and in the rain under a box. The pathos here appeals to a need to want to help the dog. At the end of the commercial after the dog is
This commercial can be found on YouTube and is aired on numerous T.V. channels including KITV 4. The actress in the first commercial is a junior at Mililani High School. This add targets the teenage audience because the campaign has found that consumption of sugary drinks in Hawaii is highest among teens ("Rethink", par.
These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers
Ram’s commercial about why God made a farmer first aired on super bowl Sunday 2013. The commercial started off by looking over a field and the narrator starts by says “and on the eighth day god looked down on his planned paradise and said ‘I need a caretaker’ so God made a farmer”. The commercial carries on from there showing only pictures of farm land, animals, farm equipment, farmers and families. The farmers are of all colors, ages, and sexes. While the pictures are rolling the narrator is still talking in the back ground, explaining all the reasons God created a farmer. He needed someone, “willing to sit up all night with a newborn baby colt, watch it die, dry his eyes and say ‘maybe next year’… will finish a 40 hour week by noon Tuesday and then paining from tractor back, put in another 72 hours… somebody who’d bale a family together… sign and reply with smiling eyes when his son say that he wants to spend his life doing what dad does”. Then at the end shows the Ram’s truck logo and also the FFA ...
"TV Commercial - The Home Depot - Come Alive This Spring - More Saving More Doing." YouTube. YouTube, 22 Mar. 2014. Web. 19 Apr. 2014.
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
Almost 450,000 babies are born too soon in the US every year. Families struggle daily while their children fight to live. So many babies are becoming miracles because they aren’t expected to make it. March of Dimes took action because they want to see prematurity and birth defects end. Every little donation adds to the research fund to find the causes of these things. They appeal to emotions to persuade people to join them and fight to end preterm birth forever. Watch March of Dimes commercials and determine if they are doing it right. Are they making people want to support their campaign? Are their advertisements enough to drive the world into donating and marching for preterm babies? The appeal they use to draw people in is very effective. Its pathos that makes us feel sympathy, horror, joy, and motivation. It’s pathos that pushes us to take a
For over seven years this video has been bringing its audience to tears through the use of many different methods. These methods are meant to emotionally compromise the viewers so in the end they will feel sympathetic towards that cause and eventually donate money. The effectiveness of this commercial is proven by the fact that the organization has made millions since the commercial was first aired.
DeCataldo, K., & Carroll, K. (2007). Adoption Now: A joint initiative of New York's Courts and Child Welfare System. Child Welfare, 86(2), 31-48. Retrieved from professional Development Collection database.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
Wikipedia contributors. "Adoption." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 10 Feb. 2014. Web. 10 Feb. 2014.
Beckett, Celia, Jenny Castle, Christine Sonuga-Barke, Colvert Edmund, and Stevens Jana. "The experience of adoption: a study of intercountry and domestic adoption from the child's point of view. Adoption and Fostering.
Societal attitudes toward adoption have made great advances since the 1900s, both in the understanding of the complexities of adoption and the acceptance of adoption as a positive path for children.
In one way or another, I have been taking care of animals my entire life. Growing up, I was completely dedicated to animals, caring for what could be considered a mini zoo. Naturally, as a child, I was set on a career as a veterinarian. Like most children, I was naive about the veterinary profession, but I had plenty of people to warn me about its challenges. Albeit initially discouraged from becoming a veterinarian, my search for a meaningful career not only revived my spark for veterinary medicine but also gave me the maturity and experience necessary to succeed in it.