In this essay I will look at the Film Company and distributer Universal Studios, also known as Universal Pictures. I will analyse the logo, branding, and marketing within the corporate company.
Overview of Universal Studios.
With a long history in the film making industry, Universal Studios is the largest film studio in the world, with 9000 employee’s. The company produced ‘ET: The Extra Terrestrial’ and ‘Jurassic Park’ which are two of the highest grossing movies in all of time. The company is quite regular in introducing new films into the consumer market, releasing on average between 15 – 18 per year.
Carl Laemmle who was a film exhibitor, and producer formed the American motion picture studio in 1912. The studio started off creating low budget films, until it was purchased by the Music Corporation of America, which formed it into the most profitable and largest company for films and television in the world.
The company in-fact have multiple divisions, including Universal Television, Universal Studios Home Entertainment, Universal Studio’s Parks & Resorts, Focus Features, Working Title Films, Illumination Entertainment and Universal Animation Studios
One of the key divisions is Universal Studio’s theme parks and resorts that highlight the productions of film and television released by the studio, these being located in Hollywood, Orlando, Japan and Singapore.
Visual Understanding of logo.
Universal Studio’s have had 11 developments of their logo in-between 1914 and 2013. The first five of which are very rare to find. One of the first elements recognizable throughout the 11 developments is that they have continually kept the use of a globe within the centre of the logo. This represents the global re...
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...dio’s Facebook [ONLINE]. Available at: https://www.facebook.com/universalstudiosentertainment [Accessed 27 December 13].
Universal Entertainment’s, (2013), Universal Picture’s Twitter [ONLINE]. Available at: https://twitter.com/universalpics [Accessed 27 December 13].
Universal Studio’s, (2013), Universal Studio’s Tumblr [ONLINE]. Available at: http://universalentertainment.tumblr.com [Accessed 27 December 13].
Universal Entertainment’s, (2013), Universal Entertainment’s Twitter [ONLINE]. Available at: https://twitter.com/UniversalEnt [Accessed 27 December 13].
Universal Studio’s, (2013), Universal Studio’s Pinterest [ONLINE]. Available at: http://www.pinterest.com/universal/ [Accessed 27 December]
Universal Picture’s, (2013), Universal Picture’s Youtube [ONLINE]. Available at: http://www.youtube.com/user/UniversalPictures [Accessed 27 December 13].
As can be seen in exhibit to solution 2, we have estimated the per-film value of each production company. MCA Universal, Warner Brothers and Walt Disney Co are the only production companies that provide a positive per film value, with values of 9.89, 1.92, 12.56 million respectively. This value is calculated by dividing the net present value of all the movies by the total number of movies. We also calculated the average value of each production company based upon their share of the total number of movies produced. The companies with positive values were MCA Universal, Warner Brothers and Walt Disney Co is also the only production companies that provide a positive per film value, with values of 1.40, 0.37, 1.40 million respectively. These values are based on the average value per film multiplied by the company's average share of the industry.
Upon walking into Universal Studios again after spending the entire day there, is like walking into a whole new place. Outside the walls it’s business as usual, reality. But after walking in its like stepping into an actual horror movie. When walking into other amusement parks for horror night they all look the same, and Universal Studios is no different but for them it just works. They have many actors walking around playing the part of the characters we see in Hollywood’s scariest movies and you live out your own horr...
The Hollywood Reporter. N.p., 4 Dec. 2013. Web. The Web. The Web.
People throughout our society recognize Target as a national icon because of its distinct logo. At one point or another people have seen the famous red bullseye that marks the store. The corporation uses a variety of visual elements and principles of design to successfully convey a message to its audience. Companies create graphic designs to differentiate from other competing companies.
Media network is first with a score of 8.35, because again this unit contributes a great deal to relative market share, costs relative to competitors’ costs, ability to benefit from strategic fit with sister businesses, brand image and reputation, competitively valuable capabilities, and profitability relative to competitors. All is achieved through the exploitation of IP. They are connected to many huge networks and have acquired major comic book characters as well. Park and resort score a 7.15. They contribute to the competitively valuable capabilities. With the recent addition of two ships and having resorts/parks in Orlando, California, Hawaii, and a Disney Vacation Club; Disney sets themselves apart by having unique attractions that make consumers come back for more morning and night. They get so much traffic some people were rejected from their resorts and parks. Also, 90% of their cruise is booked each year. Tied, are studio and consumer product at 6.7. The consumer product is average across the board, but studio takes control of the ability to benefit from strategic fit with sibling businesses, brand image and reputation, and competitively valuable capabilities. Disney is versatile in the amount they can release a certain Pixar, Disney, or Marvel movie. The
Walt Disney began in 1923 with a short film called Alice’s Wonderland. It was co-owned by Walt Disney and his brother Roy Disney. Disney moved forward into the future with very popular filmed entertainment such as Mickey Mouse, Snow White, Pinocchio, Dumbo, Bambi and so many more until the death of Walt Disney in 1966. Walt Disney was then successfully supervised by Walt’s older brother, Roy Disney, until his death in 1971 after the completion of his brother’s dream, Walt Disney World. It was in 1983 that Disney expanded its operations to include the Disney Channel and the Touchstone Pictures film label. When the new president and CEO, Michael Eisner and Frank Wells, came onto the scene they set out to maximize the company’s assets by opening its famous movies up to the TV syndication market and video cassettes. With the classics easily accessible and available at a lower cost the company grew to greater heights. The success continued in 1988 when Disney movies hit new box office heights bringing in more than $100 million. Then between the years of 1989 to 1994 chart toppers like The Little Mermaid, Beauty and the Beast, Aladdin, and the Lion King launched the entertainment company to even greater heights. The films were grossing between $200 and $783 million...
Movies are a key influencer in the market of entertainment. In the U.S it is one of largest exports. It currently is consisted of 3 stages which include; studio production, distribution, and exhibition. There are big companies in the current market, they are AMC, Regal, and Carmike Cinemas.
The very first movie studio in the Hollywood area was the Nestor Studios, which was founded in 1911 by Al Christie. It was located in an old building on the northwest corner of Sunset Boulevard and Gower Street. In the same year, fifteen more Independent studious settled in and around Hollywood. Hollywood became so strongly associated with the film-making industry that the word "Hollywood" came to be used to describe and refer to the entire U.S. film-making industry.
Hollywood has for over twenty-eight years created and supplied products associated with movies to all main film studios, leisure and entertainment industries. The most revered clients recognized in the entire world include Disney, Paramount, Colombia, 20th Century Fox, Warner Bros and Universal among others. For this basis, the greater part of the actors all over the world wants to labor and make a living in Hollywood. The exceptional and distinctive characters have their own customs, beliefs and cultures which aid them to pursue fame and fortune in this Dream Factory. Every talented person desires this American dream. There are numerous prospects that make life better and in Hollywood, t...
The most important part of Disney’s long-term success is due to its key strategic choices and incorporation of various diversification strategies. Disney created value mainly through “vertical integration” of its business lines, especially through the concept of forward integration. For example, Disney integrated production of movies and the final distribution in cinema’s or on television, especially through its acquisition of ABC in 1995 (1, p.6/7). Through this acquisition, Disney was able to extent its boundaries quickly and gain access to a wider lev...
Don Simpson and Jerry Bruckheimer are arguably the most successful producing team in Hollywood history. Their films including “Beverly Hills Cop,” “The Rock,” “Armageddon,” and “Top Gun” have earned, according to a 1995 statistic from Entertainment Weekly, about $820 million. When one factors in the grosses for the last five or six films produced by Simpson and Bruckheimer (and Bruckheimer after Simpson’s death in 1996) the total will most likely exceed $2 billion.
The figures of attendance at the Universal Studios as compared to Disneyland state that the former’s annual attendance is less than even half of the later.
O'Connel, David. "Frequency Film Review." Screen Fanatic. On Topic Media PTY LTD, 21 Nov. 2008. Web. 13 Dec. 2011.
Universal Music Group (UMG), an American-French global music corporation is one of the world 's’ top three major record labels. It has about 28 percent of the total US album market share and earns yearly revenues of $1.5 billion dollars. The label has one of the most impressive catalogs globally which include superstars such as Lady Gaga, Justin Bieber, Avicii, Kanye West and Bon Jovi. Universal, like all the other major labels, has sub-labels. Def Jam Recordings and Island Records are a couple examples of the many labels that exist under UMG.
The market segmentation of Walt Disney is divided into five main segments as follows: media networks, theme parks and resorts, Walt Disney studios, Disney consumer products and Disney interactive (Carillo, Crumley, Thieringer, & Harrison, 2012). As Carillo et al. (2012) continues to explain, media networks encompasses cable, broadcast television and radio networks, aside from digital operations. ABC, ESPN, and the Disney channel are some of the constituents of media networks. Theme parks and resorts, as Russell (N.d) states, include the operation of the Disney World Resort, the Disneyland hotel, the Disneyland Park, the Hong Kong Disney resort, and the Disneyland Pacific