1. Introduction Deep-sea passenger transportation are amongst the most rapidly growing and evolving sectors in the hospitality industry(Wie, 2004, Douglas et al., 2010). As such, there underscores the need for strategy development to ensure the long-term success of firms in this industry. This report would focus on Royal Caribbean International's operations in Singapore, and analyze it based on its external and internal environments, while concluding with a recommendation of strategies that could be adopted as part of the organization's long-term strategic trajectory. Founded in 1968, the firm is part of the Royal Caribbean Cruises Ltd. which provides one-stop vacation services that includes hotel, dining and entertainment. Additionally, land tours, stopovers and airport transfer services have also been offered in recent years to maximize the customer experience(Royal Caribbean International, n.d.). 2. External Analysis 2.1 PESTLE Analysis Various academics have highlighted the critical role that the PESTLE framework plays in aiding organizations to analyze its external environment(Johnson et al., 2012; Senior and Swailes, 2010; Gomez-Mejia and Balkin, 2011). Political: Owing to the welcoming attitude maintained towards foreign firms, low levels of corruption, stable political climate, and good relations with neighboring countries (MarketLine, 2013), there is little political risk faced in Singapore. Economy: Singapore's economy is relatively stable and growing, albeit being slightly affected by global economic woes. As a whole, there are low levels of unemployment and GDP per capita is high(Worldbank,2013), hence implying more disposable income that nationals have to spend. Nonetheless, spurred on by soaring ... ... middle of paper ... ...n Technology to Drive Productivity. Today: October 14. [Online]. Available at: http://www.todayonline.com/singapore/hotels-ride-technology-drive-productivity?page=1. [Accessed 15 April. 2014]. The World Bank (2013): Doing Business 2013, Washington, DC: International Bank For Reconstruction and Development/ The World Bank. [Online]. Available at: http://www.doingbusiness.org/~/media/GIAWB/Doing%20Business/Documents/Annual-Reports/English/DB13-full-report.pdf. [Accessed 15 April. 2014]. The World Bank. 2013. Singapore Overview. World Bank Group. [Online]. Available at: http://www.worldbank.org/en/country/singapore/overview. [Accessed 15 April. 2014]. Yi, S., Day, J. and Cai, L.A. (2014): 'Exploring Tourist Perceived Value: An Investigation of Asian Cruise Tourist' Travel Experience', Journal of Quality Assurance in Hospitality and Tourism, 15: 63-77
A PESTLE analysis is a macro environmental framework used to understand the impact of the external factors on the organization. PESTLE stands for "Political, Economic, Social, Technological, Legal and Environment” factors.
Greece-based Celestyal Cruises prides itself on a unique ability to showcase “authenticity” in its home country, and in striving to do that exposes travelers not only to popular, bustling ports of call, but also to charming hilltop villages; sleepy, out of the way tavernas; and locally-run businesses that date back generations. With slightly smaller, cozier ships, Celestyal is able to access ports that larger cruise ships cannot – just one of the features that sets this cruise company apart, allowing it to bring travelers to many unexpected and off the beaten path destinations in the Greek islands.
The Provision Master is facing a challenge jobs because the Provision Master must analyze the previous trips experiences, the season, and the current customer base so that enable to come out a list which can satisfy the passengers’ need. The Provision Master may need to consider where the passengers from like US based, European based or Asian based because different region passengers consume different things. The Provision Master also has to consider the number of child passengers on the cruise because they consume less than adult passengers. When the list is finalized, it is transmitted to RCCL’s procurement department, which then does an extract in the system and sends purchase requisitions to suppliers via electronic data interchange (EDI), fax or e-mail.
In 1919, Company founder, Conrad Hilton, purchased his first hotel in Cisco, Texas. Since that time, Hilton Worldwide has become a worldwide operator, franchisor, and licensor of hotels and timeshare properties in more than 91 countries. In nearly 100 years of existence, the Company now finds itself as one of the largest and fastest growing hospitality companies with over 4,115 properties and 678,630 rooms. With a commitment to high quality and customer satisfaction, the company has established a portfolio of 10 world-class brands including the most recognizable hotel brand in the world, the company’s flagship full-service Hilton Hotels & Resorts brand. Its premier brand portfolio includes the luxury hotel brands, Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, full-service hotel brands, DoubleTree by Hilton and Embassy Suites Hotels, focus-based hotel brands, Hilton Garden Inn, Hampton Inn, Homewood Suites by Hilton and Home2 Suites by Hilton, and the company’s timeshare brand, Hilton Grand Vacations. Hilton operated properties are staffed with more the 314,000 team members focused on providing a complete experience at each location. The company’s award-wining customer program, Hilton Honors, defined rewards programs in the industry and now has over 40 million members (Hilton Worldwide).
Singapore as a country has had various transformations throughout its history, however the period 1950 and 1970 was quite critical. Much of these changes had a lot to do with the development of trade and manufacturing. This is without forgetting the financial sector where the intention was to come up with a financial hub that could be used in economic development. Looking at the case of Singapore, we would say that it is a productive economy with a very high market competition. This observation has been further clarified by the Swiss International Institute for Management Development, going with their report that they released in the year 2001 (Chellaraj & Mattoo, 2009). In this study, we intend to evaluate the case of political economy of development in Singapore and examine the tensions between the state and various economic institutions. In additions to examining this institution, we would also like to examine how these variables have contributed towards the attainment of favorable growth rates and economic prosperity.
The deep analysis of the macro-environment is key to the organisations in order to understand which factors are impacting their operations. The main purpose of PESTLE analysis (Political, Economic, Social, Technological, Legal and Environmental) is to identify those factors that have an impact on the organisation but are outside its control area. Together with other frameworks (such as Porter’s ‘5 forces’), PESTLE framework is required to develop a comprehensive analytical strategic process.
Currently, Sea Goddess Cruises is alone in a business sense. They are not associated or affiliated with any larger cruise lines. It may be lucrative or profitable for Sea Goddess to lose this autonomy. SGC should attempt to merge with a larger company, such as Carnival. A larger company might want to “adopt” SGC as a smaller, “little sister” type of company. This could boost customer awareness greatly. For example, if a couple is looking to take an expensive, private cruise, they may look to Carnival. Carnival Cruise Lines or the travel agent may view Sea Goddess as more fitting for this couple. They could recommend to the couple they might be more suited for a Sea Goddess cruise. The relationship could be reciprocal, because Sea Goddess or a travel agent could, in return, refer a family of six to a Carnival cruise. They could also cooperate together in advertising schemes.
Singapore acts as a role of an entrepôt for Southeast Asia due to their strategic location, port infrastructure and highly skilled workforce. Singapore also purchases raw materials from other country and then refine the product into a better product to re-export. The reason for Singapore to do this is because of the lack of human and natural resources.
The crime index and safety index of Singapore is 15.81 and 84.19 respectively whereas Canada’s the crime index and safety index are 39.20 and 60.80 respectively (Numbeo, 2016). This data shows that in Singapore there are no such threats and crime incidents happens very rarely. The only crime that grew in 2015 in was commercial crime but all the other one decreased. The security of personal belongings while traveling, the rate of snatching and pick pocketing is reducing every year in Singapore. According to a report by BBC in 2011 for 80 days there was no record of pick pocketing and snatching in Singapore (BBC,
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Empress Luxury Lines is a company that offered cruise vacations to the vacationers. In 1990s, this company had achieved high demand from the customers and they had increased their cruises in order to meet the demand during the stock market bubble. However, this increment of the demand did not last for long time. Unfortunately, the company had to face with several problems which caused the decrease of its demand. Like, in the year 2000, there was a dramatic fall in the stock market due to the incident of September 11 that badly affected the nation, sudden drop of bookings caused by the Norwalk virus and also the strike of the hurricanes at the Caribbean and Gulf ports in 2005 caused a huge amount of refunds.
Pestle analysis is the tool to analyze the external environment of the business. It takes the different factors according to which the opportunities and threats can be analyzed and the actions plan can be made.
The company’s current strategy is to attract more repeat cruisers and new cruisers of different segments by offering different types of packages. Such differences include choice of shorter or longer cruises, a low to moderate price for affordable cruises for middle class, and longer luxury cruises for affluent classes. As part of the company’s plan, Carnival is "going global" through a joint venture with Hyundai Merchant Marine to the Asia market.
The Singapore Airlines needs to thoroughly understand the plans being pursued by the British Airways, Cathay Pacific, and Virign Atlantic in improving the comfort and quality of service it provides to its customers. The Singapore Airlines needs to continue differentiate itself by examining the strengths/weaknesses, and key points of these and other competitive airlines.
Singapore gained its independence in 1965.It has been growing gradually and increasingly in the economy. I is now included among the world’s most competitive economies. This was made possible by being an public business globally, with a good business environment and a substantial political market, making it a popular country to invest in globally.