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Technology and globalization
Impacts of technology on culture
Technology and globalization
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During the first day of The International Communications course, Professor Harsin proposed the question: “How would you define International Communication?” Heads swayed and hesitant hands began to rise in attempts to tackle the question. After delving into the nooks and crannies of this question throughout the course, another question arises today: What evidence can we condense to create a blueprint for how communication has been infiltrating continents globally? It can be reiterated that given the diversification of political, socio-economic context, cultural issues have apparently been treated as the questionable point of global debate. It seems quite evident that other aspects of globalization or of localization are determined by the manifestation of culture. All in all, culture is bound to influence and have diverse effects on global communication in days to come. It is nothing but global market and political economy that are intercepting to make people more connected than ever before through indirect and direct communications among different realms of culture and society. But the question still stands; will the world become disintegrated or homogenized via cultural communication?
The issue of cultural imperialism has been at the center of debates for quite a while. Two views co-exist; the rejectionist‘s approach that holds the view that one group maintains cultural imperialism in a one-way flow of cultural dominance from west to east or from center to periphery or even from local to global. Conversely, when juxtaposed with the alternative of this position, the stance becomes the contrary of attractive. This alternative view delves further into more of a comprehensive understanding, not only because of it being able to addr...
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...mocratic virtues of technology." Serving as smoke screens for fused power, such rhetorical implementations commonly hype "globalization"; corporate globalization, as a somewhat evident common-sense way of encouraging democracy and stimulating economical prosperity. "The idea has taken root in free trade rhetoric that the spread of products of the entertainment industry automatically leads to civil and political freedom, as if the status of the consumer were equivalent to that of the citizen." As Mattelart states: "the rapidity with which Asian and Latin American countries have adapted to digital technology and the advantage they have taken of it." However, there lays an uninviting flip side, which rises the notion that these new sources of modernity and technology exist alongside the process of exclusion and deprivation of a large portion of certain populations.
...zation of the Global Village: An Examination of the Cultural Imperialism Theory." The Department of Theatre and Communication Arts of Gannon University. Online at: , consulted on February 9, 2004.
“Cultural identity is not something that is easy to manipulate by acting on the mass media, nor does it seem to be much influenced by media culture. It survives and flourishes in many a form, and the general expansion of television, music and other media have added some widely (internationally) shared cultural elements without evidently diminishing the uniqueness of cultural experience in different nations, regional and localities of Europe” (McQuail, 2000, p. 237) Cultural imperialism thesis has also lead to many cultural protectionism policies, designed “to defend indigenous cultures against their corruption, pollution or destruction by foreign elements” (Morley,2006, p.36). Problems arise when trying to understand what is meant by foreign (and to who) and also when trying to examine and define the purity, originality and indigenousness of one’s culture that needs to be defended. Cultural imperialism tends to assume that the most countries from the global South had indigenous, pure and authentic cultures before the Western influence came along via transnational corporations. One could argue that this view tends to be a romanticized perspective of the Third World which disregards the complex relations between countries and their former colonial powers while also ignoring the fact that most cultures are hybrids. There is a problem with the inaccurate presumption that the phenomenon of cultural mixing is recent, when actually all cultures have, to certain extent, absorbed elements from another cultures through history. Therefore, the complexity of intercultural flows must be acknowledged, along with the ambivalence of their meaning when being brought into new
Starting with a historical background of the development of the Cultural imperialism expression Rauschenberger (2003) discusses some theories in order to define the Cultural imperialism. These theories saw the light in the 1960’s and counted as important theories in the 1970’s. After the Second World War Cultural imperialism definition gained several new terms such as; neo-colonialism, economic- imperialism and, soft-imperialism. Later on and over the times it has also gained more and more terms like Media Imperialism. John Tomlinson (1991), in his book, Cultural Imperialism: A critical introduction, defines the term as "the use of political and economic power to exalt and spread the
Cultural globalization involves the “spread of culture beyond the region or state from which it originated.” (Davies 1). To understand what cultural globalization is, one must understand what falls under the category of culture, which includes religion, language,
The sociology of imperialism seeks to define this phenomenon as an atavism in the social structure, in the specific person, in their psychological habits, which thus triggers an emotional reaction. According to Joseph A. Schumpeter - "The word imperialism has been abused as a slogan to the point where it threatens to lose all meaning. For whenever the word imperialism is used, there is always the implication - whether sincere or not - of an aggressiveness" (Conklin & Fletcher, 1999, p. 44). The history behind this word has lead us to view the corruption and destruction it has caused at the hands of people with perhaps to much power. This statement goes with debate because like it or not history in essence; has shown us that nations have pursued war for the sake of winning and expansion for the sake of expansion, we ...
The colonial enterprise, particularly the European imperialist projects in the east, has forever changed concepts of identity, otherness, and power in both the Occident and the Orient. Both sides were indisputably and irrevocably altered; however, the effect upon native cultures (the colonized) was far greater than the effect on the imperial cultures (the colonizers). European colonizers were able to cherry-pick the greatest parts of “new” culture—their art, their music, their architecture, or their cuisine—and adopt or adapt it to modern imperial life. In many ways, the cultural practices and artifacts of a newly colonized civilization were treated like the natural resources (oil, silk, spice) the Europeans were there to gather: they mattered only in their usefulness to the empire. Unlike their imperial counterparts, however, the native peoples had no choice which customs and practices to adopt, and which to discard. The sheer military might and nature of the colonial enterprise demanded that the colonized completely adapt to the social and cultural norms of the empire. In essence, then, the colonized were forced to lead a life of double consciousness, wherein they participated in customs and practices and obeyed laws and regulations in which they did ...
The workforce in the United States no longer consists of only Caucasian or American workers. According to the 2014 Foreign Summary Report from the U.S. Securities and Exchange Commission (SEC) (https://www.sec.gov/divisions/corpfin/internatl/companies.shtml) there were 912 foreign companies registered and reporting with the SEC. Additionally, companies employ people from other countries locally as well as overseas and relocate or expand to other parts of the world due to globalization. All employees, whether from this country or another, have language and cultural differences that can cause misunderstanding and miscommunication among coworkers. In order to understand how other cultures communicate, we should learn about other cultures and the ways they communicate with each other. When all team members make an effort to understand each other better, a more cohesive team is formed. International
The thoughts expressed in this article can be related to a lot of events throughout history. The thesis of this article is that Western culture in itself is a unique and diverse culture, but it is not, nor will it ever be, the culture of the rest of the world. Two theories are introduced, the Coca-colonization theory and the modernization theory. However, the Coca-colonization theory is disreputated as the true meaning of culture revolves around religion, language, societal customs, and moral values.
When thinking about what has been covered so far in the unit, I would consider lending my USB to my friend unacceptable. During our group discussion, my groupmates also have all agreed that it would not be very smart as it could result in problems such as plagiarism. To communicate this to my friend, firstly I would tell them that I cannot lend my USB to them and explain why afterwards. I would tell them the problems that might surface from borrowing my work and suggest a few tips. I would explain to them what plagiarism is and what would happen if we plagiarised; we could earn a zero from our work or subject, and in severe cases, could lead to both of us being expelled from the university (Butler, 2005). I would talk about the other ways for
According to our class discussion culture is a shared way of life with material land non-material components that are shared through customs and behavior. Culture is not static people shape and change culture. A culture can change through many ways but this paper is going to focus on two three specific ways global businesses, immigration and media. The term globalization can be worrisome for many as they fear the changes the country is making. Nevertheless globalization does not have to be detrimental to our culture in fact I argue that in some way globalization improves American culture.
Globalization is becoming one of the most controversial topics in today’s world. We see people arguing over the loss of a nation’s cultural identity, the terror of westernization, and the reign of cultural imperialism. Through topics such as these we explore the possibilities or the existence of hybridization of cultures and values, and what some feel is the exploitation of their heritage. One important aspect that is not explored is that such influences can also be more than just a burden and an overstepping of bounds. These factors can create an educational environment as well as a reaffirmation of one’s own culture.
Culture and its worldview reflects and impacts language in so many ways. The foundation is not necessarily the language a culture speaks, but how a culture thinks. How a particular culture thinks, acts, and its perception greatly influences and affects communication. A culture helps describes a particular situation or experience, in its own unique way it perceives the world, by this language is the means of communication.
Lule argues that the village encompasses a range of values, knowledge and experience. The function of the global village is to promote interaction between human beings. However, he admits that media is essential in the process of globalization. Hollows (2015) argues that the process of globalization includes several different aspects such as economics, politics and culture. They overlap and interact with each other due to deep historical roots. For Hollows (2015), large Western media corporations are powerful in international markets. They sell media products to other regions. As a consequence, Western nation-states tend to strength their dominance at a global level. Not only does this spread Western values and promote Western cultural identity, but also attracts profits through selling Western products. Foreign media products have a significant impact on local media markets and so impact on the local economy. This economic and cultural influence enables Western countries to also exert political dominance. The developments of media technology is essential to globalization (Lule, 2012). One of the earliest mediums is considered as scrip. The very first forms of writing allowed people to share information with others across long distance and even beyond their own lifetimes. The development of the printing press permitted the transmission of information across the world quickly. Knowledge and values that are rooted in different cultural bases help humans shape the world. Electronic media (film, TV, radio) is the latest breakthrough to foster globalization and digital media enables people to have the ability to gain a wide range of information. According to Lule (2012), one function of the media is to spread cultures, and so to disseminate media products through television, movies and the Internet and interact with
unknown. (n.d.). The relationship between Culture and Communication. Retrieved November 20, 2010, from jrank.org: http://encyclopedia.jrank.org/articles/pages/6491/culture-and-communication.html
Global communication is the communication that occurs all over around the globe across international borders. The requirement for global communication is because of increase in influence and effects of globalization, Different culture, societies and countries share their ideas, knowledge, cultural and societal practices through using of technology and spread their ideology and dominant set of minds in other countries and societies. Mostly, the dominant and independent cultures or we can say that influential countries, which have power to shape, reform and controls the ideology of others dependent societies by introducing the way of communication in all over the world through globalization.