American Red Cross
To believe in The American Red Cross, takes more than will, it takes history and facts: The American Red Cross Blood Donor Service began during WWII, where 13.3 million pints of blood plasma was collected for use by the armed forces. The first nationwide civilian blood program was introduced by the Red Cross after the war (The American Red Cross, 2012): Today, the American Red Cross Biomedical Service is the largest single supplier of blood and blood products in the United States, collecting and processing more than 40 percent of the blood supply and distributing it to some 3,000 hospitals and transfusion centers nationwide (The American Red Cross, 2012). Each year, the Red Cross collects 6.5 million units of blood from approximately 4 million donors nationwide, distributing over 9 million blood products for transfusion (The American Red Cross, 2012). Yet today blood donations are not only use for soldiers at war, or car accident victims, today blood donations are also use for cancer patients and sickle cell disease patients: Every two seconds someone in the U.S needs blood, more than 38,000 blood donations are needed every day, more than 1 million people are diagnosed with cancer each year, more than 80,000 people in the U.S are affected by sickle cell disease, and a single car accident victim can require as many as 100 pints of blood (The American Red Cross, 2012). As the previous ad asks, What if this year or every 56 days of it one would donated a pint of blood by next year that same person would have saved 1,000 lives. Give a pint three lives will be safe, please explore how the American Red Cross is able to use Logos, Ethos, and Pathos to connect with potential donors, and how effective theirs ad...
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...s I have concluded that the American Red Cross and the BBDO, portrayed the necessity of blood donation: They gave a full understanding of the importance on donation may have on three lives.
Works Cited
The American Red Cross. (2012). Retrieved January 07, 2012, from Red Cross: http://www.redcrossblood.org/learn-about-blood/blood-facts-and-statistics#donation-process
Cross, A. R. (Director). (2011). Give the Gift of Life [Motion Picture]. Retrieved from http://www.youtube.com/watch?feature=player_embedded&v=yYJEK6bv8Ys
http://www.poster.com/showposter.aspx?pid=695161. (n.d.).
Public Affairs Desk. (2011, December 08). The American Red Cross. Retrieved from American Red Cross Launches Holiday Ads with New Approach: http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=9e5d6a4944a14310VgnVCM10000089f0870aRCRD
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
On April 9th, 2014, The American Cancer Society sponsored Relay For Life in support of people who have battled cancer, who have lost loved ones, and who will continue to fight against the disease. This event was suitable for our Tobacco team because it allowed us to educationally campaign the harmful dangers that are correlated with smoking or chewing tobacco. After several meetings of preparing, our group was able to attend Relay For Life and achieve effective tobacco awareness activities, interactions, results, and analytical data. Beginning with our first activity, Dear Tobacco, our idea was to get students to actively participate in voicing their opinions/ experiences on the use of tobacco whether it is positive or negative by writing a letter to the tobacco companies. Preparing for Dear Tobacco was very simple because the only supplies needed were clipboards, paper, and pens. In the beginning, it was tricky attracting participant’s to complete the activity but as a group we had to make it clear that this was an activity where they could be known or unknown, positive or negative, explicit or implicit, and that they could write as short as a word or as long as an essay. The purpose of Dear Tobacco was to give the participants the opportunity to express their opinions/ experiences on tobacco without any restrictions. As students were doing their laps around the room, our group had to be creative but yet quick in how we could pull in the audience before they would walk right past us. Luckily, we had several chances so if anybody tried to disregard us, we would try something new and get them involved the next time they came around. Once one of our team members had their attention we would offer the Dear Tobacco activity and if the...
Charles Richard Drew was an African-American male born on June 3, 1904 in Washington D.C. He was very well-educated and intelligent, and he received his Doctor of Medical Science Degree in 1940 from Columbia University. During his residency at Columbia University’s Presbyterian Hospital, he became very interested in blood transfusions. Drew soon realized that the technology of blood transfusions was vastly limited; blood could only be stored for two days. He was determined to solve this dilemma because of the many lives it would save. Led by his motivation, Drew noticed that if the plasma was separated from the blood and the two were refrigerated separately, they could be combined up to a week later for a blood transfusion. He convinced Columbia University to start a blood bank and eventually established blood banks throughout Europe and the Pacific. Ironically, Drew died in 1950 after he had been severely injured in a car incident and wasn’t able to receive medical attention because of his race. According to an article entitled “Charles Drew,” “By the time he arrived at the more distant hospital for blacks he had lost so much blood that a transfusion was of no avail.” It was disputed whether or not Drew would have survived if given a blood transfusion immediately, and the story of his death angered many.
The hardships of the Great Depression of the early part of the twentieth century lead to many drastic decisions by our countries leaders on how to deal with the problem. Franklin Delano Roosevelt, President of the United States at the time, decided to infiltrate the country with government money to create jobs and better the country as a whole. The Civilian corps">Conservation Corps, or CCC created many of these jobs.
We are privileged to have our own Ronald McDonald House here in Omaha, located at 620 South 38th Avenue in the downtown area. In 2013, the Omaha Ronald McDonald House recycled around 35 million pop tabs donated by local schools, businesses, organizations, and families. Additionally, the chapter holds various fundraisers throughout the year, open to public participation. Some of this year’s upcoming events are the Omaha Golf Classic at Shadow Ridge Country Club, the Kids and Clays Shooting Sports Tournament in Brainard, Nebraska, the vinNebraska Wine Event, and the Wings and Wheels Auto and Air Show. If you would like to volunteer or learn more about Ronald McDonald House Charities or the Omaha chapter, visit www.rmhcomaha.org or www.rmhc.org .
...hy environment to those who have had everything taken from them. Therefore, the overall effectiveness of this Salvation Army advertisement is very well done, it provides an emotional connection, provides logical facts, and uses proper creditability. The main element of pathos is the idea that children are suffering and with the help of a donation these children’s lives can be changed forever. For logos the use logical facts, such as the exact purposes have the company and how the donations are used. Ethos provides the advertisement with the company’s already well-known creditability and respect. This advertisement shows how effect the use of ethos, logos, and pathos can work to sell a product or and overall idea of hope to every audience.
Thesis: While driving on the highway recently, I saw a bumper sticker which read: “Please Don't Take Your Organs to Heaven, Heaven Knows That We Need Them Here” Approximately 7,000 Americans die annually while awaiting an organ transplant. In other countries of the world thousands more whose lives could be extended or transformed through transplants lost their lives because of unavailable organs. The waiting list is ever growing and the list of those willing to donate seems to be shrinking. This can be attributed to lack of motivation and knowledge among the prospective donors. According to a research done by the World Health Organization (WHO) on Kidney transplant, only one in ten people in need of a new kidney, manages to get one. The gap between supply and demand for organs has created a black market for body parts which has led to abuse of human life especially in third world countries. This high demand has led people to scour the globe to procure the organs they or their loved ones need and unscrupulous intermediaries offer help. There is a need to compensate those who are willing donate if this wide gap has to be bridged.
Specific Purpose Statement: To persuade my audience to donate blood through the American Red Cross.
In today’s medical field we are advanced enough to preform incredible, life altering surgeries which can change an individual’s life forever. What is not in our power, however, is having the ability to provide patients with specific organs, body tissue, blood, or bone marrow; this is the power of the donors. If compensation is the way more lives are being saved then all else is beside the
When you think of a good citizen what do you think of? Naturally we think of someone who is active in their community, and takes responsibility for their actions. So what is a good citizen on a global level? What is Global Citizenship? Well, opendemocracy.net states that,
By donating blood to insure there is enough in supply, the life we save may be our own.
Specific Purpose Statement: To inform the audience about the criteria for becoming a blood donor
The Biomedical Scientists. "A Brief History of Blood Transfusion." - The Institute of Biomedical Science. IBMS, Nov. 2005. Web. 03 Dec. 2013.
middle of paper ... ... en through the example of Nickolas Green, when you donate organs you not only save one life, but often numerous. Your body has so many vital organs and tissues that can be donated and given to many different people. For many of these people, what you donate to them, can be a matter of life or death.
Finally, public awareness regarding how to go about organ donation should be drastically improved upon. This could be done by advertising how to go about donation, and what affect donation has on other peoples lives. Awareness campaigns and advertisements have has a massive positive effect on blood donation. I believe this method can also be utilised for Organ donation, and the same positive effect achieved.