Alcoholic Beverage Advertising
There is a big debate about the legality of alcoholic beverage advertising on television these days. As we are all centered upon the stereotypical upon the perfect human being, there are instances with alcohol that gives shame to our names. Does this give us the right to ban advertising on such a product? That is the question we ask ourselves every day. When we flip on the television and are watching a show that we adore, whether it be a sports game, or a criminal scenario, there are always ads on the television for products. In this short one minute, or even thirty seconds commercial , the manufacturer’s are trying to persuade us to buy the products by giving good examples and influencing the actual product itself. Even with a simple natural male enhancement commercial we always see a smile on the face of the stakeholder, but does this ethically mean it is wrong or right? To this degree there is no evidence that there is a wronging in the Moral Philosophy of the manufacturers because, in definition, Moral Philosophy means “the area of philosophy concerned with theories of ethics, with how we ought to live our lives.” In this area, there are three divisions, and they are Metaethics, Normative Ethics, and Applied Ethics. While getting into metaethics, it explains what morality is, and to the knowledge of the United States, there is morality of no one is perfect, there are always going to be instances of mess ups, but the thing that brings us to who we are is and will always be our morality. We are only human, no matter where we are residing. The output, and the opinion on the debate about the advertising of alcoholic beverages being banned on television is that the advertising shouldn’t be banned, because we have the right of freedom in the United States, and even a drinking age of twenty-one. It is perfectly legal to drink, and to show what types of beverages there are, manufacturers such as the hard liquor manufacturers promote their product just the same way that most cough and cold medicine, arthritis, and health medications do, television commercials.
Moving onto social responsibility, there is an ethical theory “that an entity whether it be government, or organization has a responsibility to society but this responsibility can be "negative." In that it is a responsibility to refrain from acting (resistance stance) or it can be "positive," meaning there is a responsibility to act (proactive stance).
not to advertise their products, first on radio in 1936, and of TV in 1948.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Michael R. Hyman; Richard Tansey; James W. Clark (1994). Research on Advertising Ethics: Past, Present, and Future: Journal of Advertising, Vol. 23, No. 3, Ethics in Advertising pp. 5-15.: Taylor & Francis, Ltd.
...cision on what is acceptable behavior and what the acceptable response to those who violate the set norm. In my research during this past week, I found an audio clip of Duane Windsor. He made a statement, which I ultimately discussed in our discussion groups regarding the emphasis on the meaning behind philanthropic deeds of businesses. Windsor stated that he believed it was “okay to comply with corporate social responsibility for the wrong reason as long as they (businesses) comply.” He explained that, although not ethical, the deed itself sufficed as “CSR progress.” I found that to be a compelling point. I compared that to my theory on compliance with traffic laws. I would rather people comply with the traffic laws than believe in them. I suppose that puts me in the corner of advocating for responsiveness leading fulfillment of corporations’ social responsibility.
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
Advertising is so prominent in American culture, and even the world at large, that this media form becomes reflective of the values and expectations of the nation’s society at large.
Alcohol plays a major role in society today. It is constantly being in our minds through advertisements, whether its commercials or
We are used to seeing advertisements promoting alcoholic drinks and the use and purchase of these. We can find these ads in the movie theaters, television, expressway, and many other places. Have you ever seen a mockery ad against a drink? Have you ever seen an anti-alcohol advertisement that advises you not to buy a product? This is the case with the brand of Absolute vodka. There is an anti-alcohol ad that mocks against this product. At first glance the ad seems to be trying to convince the audience to have awareness that drinking and driving could bring you to an "Absolute end”. After further analysis it provide statistics where car accidents are linked to alcohol, and how teenagers today are exposed and surrounded to alcoholic beverages before their legal age to drink.
So before we go in greater detail on the different perspectives related to social responsibility, one might question the meaning of social responsibility. It is generally agreed that social responsibility is defined as the business obligation to make decisions that benefit societ...
...Once someone chooses to pick up a bottle or can of alcohol and takes a swig there’s no going back. They may have made a decision that will impact the rest of their lives. It’s not right for advertisers to use people and things we admire and hold dear to our hearts in order to pass on these false perceptions about alcohol, but they still do it anyway. Advertisers are part of the reason why people not only suffer from alcoholism, but obesity and improper nutrition. They’re suggesting that we are weak and their products could make us feel better, look better, or even be better people, but the only person who can determine that about us is ourselves. Although they’re not the one to put the bottle in our hands it’s always good to be knowledgeable about what we purchase and put into our bodies. As the ancient Latin’s would say, “Caveat emptor, or, “Let the buyer beware.”
In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews. A number of research papers reach opposed conclusions. These vary from the ones stating that "the ethicality of a firm's behavior is an important consideration during the purchase decision" and that consumers "will reward ethical behavior by a willingness to pay higher prices for that firm's product" (Creyer and Ross Jr.
Every business has a social responsibility toward society. That means to maximize positive affects and minimize negative affects on the society. Social responsibilities includes economic-to produce goods and services, that society needs at the price, that satisfy both-business and consumers, legal responsibility-laws that business must obey, ethical responsibilities-behaviors and activities that are expected of business by society, but are not codified in the law, philanthropic responsibilities-represent the company’s desire to give back to society (charietys, volunteering, sponsoring).
...commercials are that it generates profit for the business. On the other hand, these commercials also tempt humans to buy the product and, in some cases, abuse it. Commercials like Budweiser’s demonstrates to consumers that alcohol is needed in order to have a great time. Unfortunately, this is not the case. This is a clear disadvantage for consumers because of health risks. Alcoholism should be promoted more frequently rather than promoted purchase in order to have a “good time”. Unlike Budweiser, MADD (Mothers Against Drunk Driving) Canada is an organization to prevent impaired driving and to support the victims of the crime. Over the years, the organization has made it’s success by creating increased awareness for the cause around the world. Awareness of the product will definitely help prevent our community from abusing alcohol and saving them from its many risks.
For many years, beer has accumulated the mainstream idea that beer is typically consumed in the party-type scenes. It has also created a popular thinking that young men that drink beer are manly, wild, girl-loving, partying individuals. Recently, however, it has seemed as though beer companies have begun to stray away from that way of thinking and have begun forming a new ideology. That being, that beer is an alcoholic beverage that can bring people together to have a good time. Guinness has taken this way of thinking and pushed it even further. With this ad, Guinness wants to show that men who drink beer can still be manly, but also sensitive, sympathetic and supportive at the same time. They show these qualities through the actions of the men playing the basketball game.
This is one of those question's where two people will come up with different answers to a question and believe they are right. One group of people would say that it is wrong to glorify tobacco and alcohol by advertising on television. They would state the health concerns and a concern for the viewer. Since some people are either a minor, or there are people that struggle with addiction. Would it be humane to flash pictures of a drink to an alcoholic? How about showing a hungry person food? But not giving the food to them in the end, these things plants the thought and need for the item. While the other group would say they have the right to advertise their product. The could say that an alcoholic should be stronger in the battle or to remove themselves from the situation of temptation.