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influence of cultureaspect of consumer behaviour
history behind alcohol essay
influence of cultureaspect of consumer behaviour
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As humans, we all yearn to be free, yet we are trapped by expectations, responsibilities and standards placed upon us by the modern world. Alcohol creates freedom and vulnerability for individuals oppressed by the dynamics and speed of everyday life especially in very developed ‘high class’ nations. Alcohol particularly creates this freedom for individuals in disenfranchised populations, where expectations from a foreign “sophisticated” ideology overwhelm the people of the once free nations. And because alcohol creates a free and youthful state of mind, it becomes fetishized. In order for one to defetishize alcohol, and drinking to escape from reality, one must look at their reality and question what reality they are escaping in the first place. In the paper, I first examine the history of alcohol in different cultures and societies. I then talk about how the type of culture a person lives in, whether it is sophisticated or more ‘third world’, reflects one’s relationship with alcohol. Sex and vulnerability also plays an important role in the fetishizing of alcohol in most communities; I observe this next and how it relates to individual’s overall creation of freedom. Lastly, I look at how individuals are better able to have fun, at all ages, when drinking. All in all proving that drinking alcohol creates a state of freedom for people who lack freedom because of their realities.
The history of alcohol, unlike many other commodities on the market dates back very far into history. Each and every part of the world seems to have their own personal relationships with the popular beverage. Brewing of alcohol dates back to the beginning of written civilization, and possibly before. Ancient Babylonians, as well as the Ancient Egyptians ...
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Brave Heart, M., Chase, J., Elkins, J., & Altschul, D. B. (2011). Historical Trauma Among Indigenous Peoples of the Americas: Concepts, Research, and Clinical Considerations. Journal Of Psychoactive Drugs, 43(4), 282-290. doi:10.1080/02791072.2011.628913
Hanson, David J. Preventing Alcohol Abuse: Alcohol, Culture and Control. Wesport, CT: Praeger, 1995
Mohindra, K. S., Narayana, D. D., Anushreedha, S. S., & Haddad, S. (2011). Alcohol use and its consequences in South India: Views from a marginalized tribal population. Drug & Alcohol Dependence, 117(1), 70-73. doi:10.1016/j.drugalcdep.2010.12.021
Yuan, N. P., Eaves, E. R., Koss, M. P., Polacca, M., Bletzer, K., & Goldman, D. (2010). “Alcohol is Something That Been With Us Like a Common Cold”: Community Perceptions of American Indian Drinking. Substance Use & Misuse, 45(12), 1909-1929. doi:10.3109/10826081003682115
Most people point to wars, Presidents or the economy when asked to describe the history of the United States, but what about alcohol. Social history in general has always taken a back seat to political and economic history, mostly because many aspects of social history are not exactly bright spots from the past. Alcohol, for example, is actually a much bigger aspect of our history than one may expect. As a matter of fact, early America was centered around drinking as a kind of social event. William Rorabaugh’s book Alcoholic Republic outlines how prevalent drinking really was during the years after the Revolutionary War. Rorabaugh argues that post-colonial Americans should be considered alcoholics. However, the evidence Rorabaugh uses
Pittman, David J. and Helene Raskin White, eds. Society, Culture, and Drinking Patterns Reexamined. New Brunswick, New Jersey: Rutgers Center of Alcohol Studies, 1991.
People can easily excuse their disputes, violence or sexual offenses simply by saying “I was drunk and didn’t know what happened” and “I lost control of myself.” At the same time, the society will easily accept their excuses because people do expect and believe that drinkers shed their inhibitions under the biological effects of ethanol. But in fact, alcohol’s behavioral effect is more of a cultural influence, and people can totally be in control of themselves even if they are drunk. In Gladwell’s essay, he provides examples of the Camba ethnic group and Italian Americans who are both in integrated drinking cultures and have the habit of drinking heavily, but can control themselves and do not usually have trouble with alcoholism after consuming alcohol because their cultures believe they can. Gladwell also demonstrates the alcohol myopia theory and the related experiment overview to prove that in ambivalent cultures, people who are heavily drunk can remain in complete control of themselves and make rational decisions if they are given proper incentives. “I was drunk and I lost my control” is never a valid excuse for behavioral problems from alcohol; to solve the alcoholism problem, our culture should change its belief of alcohol’s behavioral
... norms and perceived social benefits of drinking. Journal of Studies on Alcohol and Drugs, 69, 397 – 405
They considered drunkenness ‘degrading to free me’ and questioned the motives of those who would offer a substance that was so offensive to the senses and that made men foolish. Most Native people who did drink alcohol were reported to show ‘remarkable restraint while in their cups’. Most drank alcohol only during social or trading contact with whites. Although drinking patterns since colonization grew almost exponentially, since 1975, drinking patterns among Native Americans have remained constant.( Alcohol 3)
Alcoholism is one of our nation’s largest social issues to date, and carries with it many negative aspects, the most dire being death at the hands of this disease. Alcohol and alcoholism have been part of societies for centuries. This habit was brought over to the new world when the first settlers landed on the shores of what was to become America. Furthermore, in bringing alcohol to this new land an entire nation of Native American Indians were introduced to a product that has affected them more negatively than any other to date, and continues to suffer from today and probably well into the future.
Alcohol Prohibition was supposed to improve the country’s social problems but it only led to the rise of powerful criminals. Prohibition was the first of the many culture wars that would divide the United States in the twentieth century. For centuries alcohol has been part of the American life; the prevalence of alcohol in daily life was plainly visible. According to Lerner, “the Americans can fix nothing, without a drink. If you meet, you drink; if you part, you drink; if you make acquaintance, you drink … you start it early in life, and you continue it, until you soon drop into the grave” (1). As the consumption rate of distilled spirits increased, American’s love for drinks caused problems: domestic violence, crime, neglected families, economic ruin, disease, and death. It was these combined effects that led reformers to warn against alcohol. Waves of temperance reformers, and temperance groups like the Washingtonians had tried to change drinkers through voluntary abstinence, but those who believed that moral courage and personal resolve could conquer alcoholism were quickly disappointed (Lerner 2).
Although there are plenty of populations stagnated with the disease of alcoholism and drug abuse, one that stands out is the epidemic amongst Native Americans. A trivial topic at best when cast in the media and the steady stream of alcoholic advertisement, but this is definitely a topic worth being researched and pulled to the forefront. The onslaught of this issue stems from varying factors of history and circumstance.
As a result, living up to worthy expectations also can be difficult for anyone, especially in the modern world, where most people in American society have experimented with alcohol and drugs. Many Native Americans, however, face additional perils that increase their risk for alcohol and substance abuse; for example; cultural conflict, post-traumatic stres...
In the 1600's and 1700's, the American colonists drank large quantities of beer, rum, wine, and hard cider. These alcoholic beverages were often safer to drink than impure water or unpasteurized milk and also less expensive than coffee or tea. By the 1820's, people in the United States were drinking, on the average, the equivalent of 7 gallons of pure alcohol per person each year (“drinkingprohibition” 1). As early as the seventeenth century, America was showing interest towards prohibition. Some people, including physicians and ministers, became concerned about the extent of alcohol use (“There was one...” 1). They believed that drinking alcohol damaged people's health and moral behavior, and promoted poverty. People concerned about alcohol use u...
The impact of various kinds of substances to cultural groups has historically been precipitated by the significance of particular substances on different cultural groups (Moore, 2010).This is mainly because the long term usage of these substances leads to the integration of the consumption of the substance into the cultural patterns of the given group. One such group that has been affected by the extensive usage of a particular substance is the Native American community. According to the Associated Press (2014, August 28), as noted on the MSNBC website, out of ten deaths among the Native American population, one is Alcohol related. Additionally, the prevalence of Alcohol consumption among the Native American population relates to the fact that it’s associated with the various cultural events that define the way of life of Native Americans. Therefore, the focus of this paper shall be on the cultural aspects, effects and prevalence of Alcohol among Native Americans. Particularly, the paper shall outline a brief introduction of the Native American culture and the prevalence of Alcohol in this culture; compare the aspects of alcohol abuse between the Native Americans and the African Americans; analyze the particular effects of alcohol in the body; and demonstrate the cultural impact of Alcohol abuse among the Native Americans.
Ghosh, R. P. (2012, February 11). Native Americans: The Tragedy of Alcoholism. Retrieved May 21, 2014, from International Business Times: http://www.ibtimes.com/native-americans-tragedy-alcoholism-214046
In some cultures, there are situations that involves drinking. These include: birthday parties, New Year’s festivities, graduations, weddings receptions, Fourth of July, Christmas and Mardi Gras. In these holidays, people usually drink in excess to have a good time and celebrate. Different countries specialize in different types of alcohol, such as: the Italian have really good wine, Mexico is known for beer and tequila, Ireland is famous for beer and whiskey, Japan has their own beverage called Sake, and the United States is known for beer, wine, and whiskey. In these cultures, drinking alcohol is an acceptable type of celebration that teenagers even participate in. Not all alcohol consumed is in celebration. Therefore, “the top 20 percent of drinkers consume approximately 30 percent of all alcohol drunk over a 12-month period” (Grant 290).
The problem of alcohol abuse has been recognized for thousands of years, but only more recently have we begun to see alcohol addiction as a treatable disorder. According to the Classical Disease Model of `Alcoholism,' habitual use of alcohol can be identified as a disease. Webster's Dictionary defines the concept of `disease' as follows: "Any departure from health presenting marked symptoms; malady; illness; disorder." Therefore, as many occurrences of alcohol excess provoke such symptoms, it is somewhat understandable that `alcoholism' is classified as a disease. The Classical Disease Model appears to offer a hopeful option. Treatment and sobriety can allow people to lead fulfilling lives. Adjacent to the notion of alcoholism as personal failure or moral deterioration, the Classical Disease Model appears to be a more desirable concept as it provides a motive for the alcoholic to seek treatment and gain sympathy, minimizing personal guilt. As alcoholism is seen as a progressive and, to an extent, hereditary illness for which those afflicted are not accountable, victims avoid being ostracized from society (Jellinek, 1960). Labeling the problem as a `disease' allows the medical profession to take responsibility for the treatment of alcoholism, which puts the problem in a more favourable light than if it were in the hands of psychologists or social workers, thus detaching the stigma connected with the problem while it is put on a par with other diseases such as diabetes or cancer. However, critics of the Classical Disease Model believe stigma helps reduce alcohol problems and aids the alcoholic. Any effort to reduce the stigma which is faced by the alcoholic will reduce pressures to moderate consumption and could have the additional ...
Latham, P.K., & Napier, T.L. (1992). Psychosocial consequences of alcohol misuse in the family of origin. The International Journal of the Addictions, 27, 1137-1158.