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Aims and objectives of business
Aims and objectives of business
Mission statement examples for yourself essay
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Business aims
Every business has aims, these are long-term goals of a business. They are designed to provide a focus for staff and to help a business achieve its key purpose. The aims in the privately owned business usually are to provide goods and/or services to the best of the business ability and to make enough profit to survive. The aims of a public sector business usually are to provide essential and efficient services for the state. A business can have more than one aim but it is sensible for them not to have too many so they can focus on the aims which are most appropriate to the main purpose of their business.
Business Objectives
Business objectives are more detailed goals than business aims, they are targets which get set to accomplish the business aims. Generally, business objectives are easier to achieve than business aims as they are broken down into smaller and easier steps. The objectives of a privately owned business would usually be to increase sales, to increase the number of customers or to reduce costs so that more customers are interested in their business. The objectives of a public sector business would usually be to meet customer targets (an example of this would be to reduce waiting times or to employ more staff) or to keep costs low.
Mission statement
Every large business has a mission statement. A mission statement is the main purpose that the business is working towards. It is often short and catchy. Mission statements that privately owned businesses create often mention increasing customers, improving employees, lowering or increasing the cost of their products and making their products better value for money whilst publicly owned organisations mention improving the service they provide by concentrating on the quality of their service, the efficiency and especially the customer service.
Survival
When in a business we talk about survival we refer to when a business is facing a hard time and whether or not they can get out of it or whether they will have to close down. This happens when trading becomes difficult. A method by which businesses survive is to aim to break-even (make enough money to cover the total costs involved in producing, selling goods or services and running the business) over a certain period. This doesnt make the business any profit but neither does the business lose any money, and therefore they are able to survive.
A mission statement express the core purpose of an organization and its reason for existence. Mission statements are vital to an organization because they communicate and set the foundation of the purpose of their existence. They shape the attitudes and behaviors of the members of the organization and the perceptions of the public (Hess, 67).
An article discussing the importance of a mission statement states that a mission statements’ job is to outline the organization’s unique purpose and establish the basis of its values and traits, as well as describe the attitude that is to be expected of those a part of the organization. Furthermore, this philosophical foundation sets the “tone” for physical actions, meaning that the content of the mission statement can determine the behavior of personnel (Hitt & Ireland, 1992).
Once an organization develops a mission statement, the next step in strategic planning is to align the company’s goals. The goals for a business should reflect the vision and mission of an organization, as well as assist in achieving the overall purpose of the company. Establishing organizational goals promotes the business’ mission and specifies the focus in which staff members should implement in day to day operations.
The first chapter in this book explains a business’ mission and values. When discussing the mission, Welch states that in order to create an effective mission statement, one must explain how they intend to win in that particular business. The key is profitability, “Delineate their strengths and weaknesses in order to assess when they can profitably play in the competitive landscape,” (Welch, 15). This means to define the business’ strong and weak points to evaluate where they can efficiently and profitably fit within that specific business sector’s scheme. In order to come up with the mission, one can receive input from any source, but one should especially listen to the intelligent ones from all of the different sectors. Although, it is the responsibility of the top management or whoever is held responsible for it, to put it in place, it is their “defining moment,” (Welch, 17). The mission is what a business plans to do to win and values are ...
Most non-profit organizations’ purpose is to improve the local community and society. The purpose of a small business is to make a profit by providing a service or selling a product. This purpose is what drives the employees/volunteers and usually there is a difference in how we work when we are just earning a paycheck as compared to when we work toward a cause we believe in.
The mission statement is a condensed version of the firm’s strategic plan (Brigham & Houston, 2013). In a nutshell, the mission statement should provide a clear vision of the purpose of the business. A company’s mission statement can be likened to a lighthouse, or in today’s terms, to a GPS. It is a precise statement, containing pinpoint clear direction and focus of what the firm does, how the firm does it, who it is done for, and the values they stand by (Brigham & Houston, 2013). If any employees, or the company as a whole, lose track of their goals, their direction, or sense of purpose, the mission statement helps remind them and get them back on track.
1a) The purpose of any organization is best described from a customer’s point of view. Without a satisfied customer base a company will not survive. The purpose of company is to provide a product or service, this product or service provides a direct benefit or capability to the customer in which you are interacting with. The purpose explains why the company is in existence, it also should explain what business or sector the company is servicing and what business or sector that the company is not involved in. For example, Apple provides products and services in the technology sector. They manufacture products and have various services within their brand that they market. By having a direct purpose a customer should be able to verify that Apple
The following three objectives provide a useful starting point for setting a firm’s objectives or principles. They should be sought together because in long run a failure in one of these areas could lead to a failure in the entire business. A business should:
As discussed there are a variety of different considerations that influence how goals are set, and the participants of this exercise are as important as the outcome. In addition, depending on the organization, an assortment of various goals based on its business philosophy is a consideration. Organization Goals are designed to produce a specific outcome. These goals fall into several different categories: official goals; operative goals; and operational goals (Barnat, 2007). Official goals are publically stated and involve a professionally drafted unified message addressed internally and externally. An example is the Whole Food Market S...
A successful business strategy will identify changes in the external trends in the market place. Plan out what the company’s future direction is. Set out the goals for the management team. It will identify a vision of where the company wants to be in the future. Keep all employees informed of the direction of the company.
a set of organizational goals that are used to operationalize the mission statement and that is specific and cover a well-defined time frame. The Vision organizational goal that suggested powerful and compelling mental images. Mission statement a set of organizational goals that include both the purpose of the organization, its scope of operations, and the basis of
An organisation’s mission is the back bone of all strategic decisions; the mission will have an influence on all activities performed within the organisation, because if they aren’t achieving their mission an organisation is failing. The long term strategic goals of an organisation should directly aim to achieve their mission and these goals are what performance can be measured off. Without specific goals attempting to measure performance is pointless, and identifying who or what the main focus of these goals is the key to optimisation.
Public Administration and business administration can be described as being two different faces of the same discipline. There are several areas where a comparison between the two can be made, the most apparent being efficiency. Attention to profit and the bottom line is more the area of business administration, the less human focused of the two. Business administration is more dependent on other corporations and uses other companies to help deliver its product. Public Administration, on the other hand, is somewhat harder to define, it is interdependent and is motivated by the common good rather than by profit.
It is important for organisations to achieve their goals, as this can assist them to reach a competitive advantage, which is a highly attractive position for a firm to be in.
Before starting any business you should consider its objectives, in order to develop a strategy. It is the strategy that lays out how the objectives will be achieved and determines deadlines for achieving them. If and when the goals are reached the business will be successful.