Advertisings' Subliminal Messages

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Fallacious reasoning when used in regards to marketing, and better yet adverting. Is when one forms a strong, one-sided opinion based on their observation. Sometimes the reasoning can present a strong message; such as that from a dogmatic viewpoint where only one true choice exist within the mind of the observer. Though not all fallacious reasoning are extreme as the fallacious reasoning Dogmatism. Fallacious reasoning is used a lot in today’s advertising to influence people in society’s thinking, social atmospheres, and outlooks. The containers of fallacious reasoning are advertisements. An advertisement could be considered a display window for the marketer’s message. In advertising the fallacious reasoning can just as easily educate, and identify information to the viewer, as it can entertain. In advertising fallacious reasoning usually identifies with some part of the viewer’s mental or emotional outlook. Therefore, to market their cause, product, or service marketers create ads. By promoting advertisements, the marketer is now in a position to multiply his or her audience. This audience will eventually become the marketer’s future naysayers though not sought, or supporters. As an example, a marketer’s promotion of a Viagra ad with fallacious undertones upon a billboard is able to reach thousands of future consumers. How can this ad reach and affect thousands? The answer is with the billboards daily display to those who live within the community. This same ad can also reach another consumer like an older male executive, whose corner office faces this Viagra billboard. The executive’s interaction with this advertisement in turn can lead him to cast a fallacious reasoning such as Faulty Casualty. Faulty Casualty a fallacio...

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...ble to capture the watcher either emotionally or mentally with the advertisements like above. Marketers can manipulate what opinions, future decisions, and choices consumers will make. The fallacious reasoning Dogmatisms is a fallacious reasoning because it leads the person to only one choice. When in all reality there may have been many more. This reasoning seems wicked compared to the fallacious reasoning Bandwagon where one feels the need to do what the group is doing; or Sentimental Appeal, which plays upon an emotional stance to spread its message. Viewers of advertisements are not able to form a factual opinion when viewing a forty-second commercial or one-sided billboard. One can see how the marketer’s use of fallacious reasoning in advertising can manipulate the viewer, and win over an audience just by learning and appealing to aspects of their character.

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