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Advertising’s Positive Influences Essay

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Food and drink, cars, alcohol, cigarettes — “The average American is exposed to some 500 ads daily” (Fowles 540). Are advertisements influencing people negatively or positively? According to Jib Fowles in “Advertising’s Fifteen Basic Appeals,” advertisers create ads that appeal to one’s motives (541). Regardless of negative outcomes, people believe that buying advertised products will help satisfy their basic needs. Based on Fowles’ article, although advertising has some negative aspects, advertising influences people positively by fulfilling the needs to nurture, achieve, and for affiliation.
Advertising influences people negatively; it promotes spending in unnecessary or unhealthy products. People often waste money on items because they do not notice the negative aspects of an item. A nice car, such as the 1954 Cadillac advertisement shown in Laurence Behrens’ and Leonard J. Rosen’s portfolio, is not required (580-581). However, this advertisement attracts one. Everyone in the picture is staring at and wishes they had the brand new car. When I saw various celebrities in Proactive commercials, I bought the product because I believed how effective it was. I did not have great results from Proactive; in fact, I experienced improved results with Aveeno’s Ultra-Calming Facial Cleanser. Although this product was three times cheaper, Proactive’s use of celebrities influenced me. Ads including products like cigarettes, influence people negatively because they harm one’s health. As stated in a Camel cigarette advertisement, cigarettes are clearly dangerous, “Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health” (Behrens and Rosen 569). This advertisement shows a man attracting a woman while ligh...


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...me with friends if they drinking Miller Beer. According to Fowles, the slogan, “a Coke and a smile,” refers to friendship (545). This slogan is saying that if one buys Coca-Cola, they will be cheerful and affiliated.
Advertisements influence people more positively than negatively by helping satisfy one’s need to nurture, achieve, and affiliate. To avoid advertisements from negatively convincing you, appear cautiously when purchasing a product. Be aware of the pros and cons of a product, look at product reviews, and understand the importance of an item before purchasing one.


Works Cited

Behrens, Laurence and Leonard J. Rosen, eds. Writing and Reading across the Curriculum. New York: Pearson/Longman, 2011. 566-594. Print.

Fowles, Jib. “Advertising’s Fifteen Basic Appeals.” Writing and Reading across the Curriculum. New York: Pearson/Longman, 2011. 536-556 Print.


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