Advertising: The Art of Persuasion

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Throughout time, companies, websites, and businesses have been using many different strategies of advertising to spread their popularity. Advertising has been around for many years with no intentions of going away. Since the 1600s, advertising has become the foundation of a successful business and have improved techniques by finding new means of advertisement in order to promote products. Although advertising can be both positive and negative at times, it is a significant part in American culture that benefits society.

The entire purpose of advertising is to make money out of attracting a wider public. Techniques of advertising have been altered as time has passed. The earliest forms of advertising were first seen as graffiti and posters. Johannes Gutenberg invented the movable printing press in 1447. As a result, mass distribution of posters and circulars was possible ("Advertising Timeline"). Later, radio and newspapers were important parts of advertisement among individuals. The 19th century saw the skills of the advertiser come to the forefront (“A Brief History of Advertising”). As advertisers came up with new ideas and were able to reach more families, businesses, and individuals, advertising became more effective and began to see results. During the early part of the 12th century, governments began to recognize the power of advertising to get their message across to their consumers (“A Brief History of Advertising”).

Since the production of goods started, businesses have been advertising. From the 1760s to the 1850s, the Industrial Revolution made advances in technology and a rise in the production of consumer goods ("Advertising Timeline"). Once magazines began to advertise, individuals were fascinated. Magazines were a...

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Guynn, Jessica. “Targeted Ads Put A Bull’s-Eye on Web Users.” Los Angeles Times. 10 Dec. 2013:B.1. SIRS Issues Researcher. Web. 18 March 2014.

Manjoo, Farhad. “Deal With It: Mobile Ads Are Here to Stay.” Wall Street Journal Online. 18 Dec. 2013: n.p. SIRS Issues Researcher. Web. 19 March 2014.

ProQuest Staff. “Advertising Timeline.” Leading Issues Timelines. 2014: n.p. SIRS Issues Researcher. Web. 17 Mar. 2014.

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