Opgave 1
1. Give examples of methods used by companies in order to make children buy their products?
Different companies use different methods in order to sell junk food. Since they know that the technology has become the primary tool in children’s life, companies try to make children eat unhealthy food by implementing different computer games. For example, Pepsi Company used a computer game competition created a breezy Starburst in order to make people win money by sending text messages. Other companies used games such as selling McDonald products including plastic burgers and chicken nuggets.
2. What does Sue Davies of the magazine Which? recommend?
Nowadays children have access to the internet even if they are at home, searching on the net, playing games etc. Sue Davis of the magazine Which said that the government should take into consideration the ways how junk food is manifested to the children. Taking into account the high number of obese children and different illnesses, the government should prevent those advertisements by punishing companies that continue to promote games on junk food.
3. Why is there increasing concern about Internet-based advertisements aimed at young people?
There is a big concern about the Internet- Based advertisement because nowadays everything is related to technology. Children are those who grow up surrounded by technology. They watch different movies, listen music, read books, post articles etc. In one way the internet as well as different advertisements affect their lives and people become addicted to it.
Opgave 2
Solve one of the following tasks in English. Select either task 1 or task 2.
You have to bring up a well-structured solution that is based on the English text.
1. Co...
... middle of paper ...
... of those companies that made children eat junk food by sending marketing messages. I am worried that this will affect the image of our company and we will lose our clients too. I thought that there is a better way how we can keep the image of our business. First, we should sell our products cheaper without advertising on the internet. People who come here for sure will tell others about the sales and that’s how we will keep the consumers without publishing on the internet. This is just one option, for better solution I informed all the staff and arranged a meeting about the problem so we completely can share more ideas and come to a better solution.
The meeting will be held in the meeting office. (Burger Bites meeting office)
Date 29/11/2013
Time: 07:00 pm
I hope that as a great team we will achieve the best for our company.
With respect: Tony Rickman
There should be limit’s that stop’s food companies from promoting themselves as appealing when in reality their food products are a hazard to our bodies. As Barboza states in his article “There is a need to set specific standards on what is marketed to children…” we are in agreement that, what ever kids see on T.V. or being marketed, they want it! As a child I remember that I wanted many things I saw on T.V. like Carl's Jr, Lucky Charms, Mcdonald's, Gushers, ect… When eating these food products, as you get older it affects your health. A good
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids
Doheny, Kathleen. "Junk Food Makers Target Kids With Free Online Games, Study Says." US News. U.S.News & World Report, 04 Oct. 2013. Web. 26 Jan. 2014.
Crouse, Janice Shaw. "The Fast-Food Industry Intentionally Markets Unhealthy Food to Children." Fast Food. Ed. Tracy Brown Collins. San Diego: Greenhaven Press, 2009. At Issue. Gale Opposing Viewpoints In Context. Web. 14 Apr. 2011.
Protect Children from Targeted Advertising stated one good postive fact about ads that I feel esstential for our economy to continue to grow and suceed. In paragragh one Protect Children from Targeted Adversting states the follwoing; "American businesses are vital to a successful economy. So, they are allowed to advertise to the young as well as the old. In fact, businesses spend around twelve billion dollars each year on ads directed at children." This statement shows the without ads we wouldn 't have a succesful economy. Ads help persuade many indivuals to not only buy their products and help our economy grow fincially but also can persuade many chidren to do greats things. Protect Children from Targeted Advertising also states in paragraph two; "Advertisers make big impressions on little minds. The Amerian Psychological Association (APA) reports that children younger than eight years do not understand that ads are designed to persuade. But kids remember the ads extremly well, and they see thousands each year. Making them easy prey. Children being easy prey
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
In chapter two of this book it describes the many ways fast food restaurants influence children to but their products. They also describe the many tactics that are used in order to keep children interested and coming back for more.
In the article “ If You Pitch It, They Will Eat” by David Barboza, Barboza explains how major food companies advertise to children because they know kids are easy to sell products to. The article is about why fast food companies market to children and how can be harmful to them. Fast food companies are everywhere children are. They advertise in cartoons children watch and sell their food in schools. The main argument is these fast food companies are wrong to sell to kids, and the kids are seeing the effect of eating all the fast food shown to them. Barboza wants a change to happen because these are our children and they cannot grow up with obesity and diabetes.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
In the article “Report of the APA Task Force on Advertising and Children” talks about commercials targeting kids. First of all, Advertising didn’t take off until the arrival of various mass media;printing, radio, and television. Secondly, The British Parliament passed legislation in 1874 intended to protect children from the efforts of merchants to induce them to buy products and assume debt. Thirdly, Opportunities to advertise to children further expanded with the explosive growth the internet and thousands of child-oriented Web sites with advertising content have appeared in the past few years. After that, The growth in advertising channels reaching children and the privatization in children’s media use---have resulted in dramatic increase
“There are twelve billion dollars spent annually on ads directed at children” (Dittmann, 2004). These advertisements target young, impressionable minds, capture the attention of the child and imprint an ideal or message. While watching advertisements, a child develops a like or dislike for an activity or product. The strength of the desire is proportional to exposure. Desire creates action and action creates sales. I observed this principle with a sibling, my younger brother Eron. When a General Electric commercial came on television he, would turn and be mystified by the music and dancing of the actors. Around the age of eight, he expressed a very strong opinion that General Electric products are superior to other products. At this stage in his development, he did not have the cognitive ability to think abstractly to weigh all of the aspects associated with what makes a product of quality.
When kids are young they do not the difference between right and wrong, and they are bound to make mistakes. Kids make irrational decisions not being able to think about the consequences that will happen. Fast food chains market to children, because they know it isn’t hard to get them to buy their products. Kids at an early age do not care about calories and what they put in to their bodies. Fast food chains can manipulate children to get them to come to the restaurants, and to bring their parents. If put a fee toy with the purchase of a meal it is almost impossible for a kid to say no because kids do not know any better. Kids do not realize the long term effects of eating too much fast food. A team of researchers at the University of Illinois at Chicago and Arizona State University did a study on how much fast food chains actually direct market to children. The researched showed that “More than 20 percent of all the restaurants and 31 percent of the chain restaurants used child-directed marketing -- a category that includes advertisements with cartoon characters, television personalities, movie stars, and sports figures, as well as displays with kids ' meal toys, three-dimensional cardboard cut-outs, and play areas” (Charlotte 2 ). That is a high number of fast food chains marketing to children, and the number keeps growing. Fast food chains should not have the power to be able to market to kids as much as they do. Fast food chains also target specifically low income families, because they are more likely to buy fast food. The reason for this is because of how low the cost of fast food, and how convenient it is for families. The same team of researchers from the University of Illinois and Arizona State University found that “fast food restaurants in middle- and low-income areas tended to direct their ads toward children more often than those in high-income neighborhoods,
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.
the child’s mind to manipulate the child into desiring their products. Through TV, cartoons and