Missing Appendix/Ads Advertising Theory and Practice ASSESMENT 1 Advertising analysis The message of the Ad Background The ad campaign by OPSM is selling contact lenses, but more so informing potential customers of the ability to have a free comfort trial. The magazine ad (appendix A) is 1/3 page size placed on consecutive pages creating a flowing story style. The TV ad (Appendix C) plays for 56 seconds and would be shown in prime time slots. There is also a mail brochure Appendix B); this would be sent to existing contact lenses customers that are on file. The campaign also consisted of a large poster (Appendix D) that was hung in the front window of its stores. Target Audience This advertisement is intended mainly for persons whom wear glasses but feel that glasses are not to be worn at all time and want to show themselves off with out them. From viewing the ads it can be discerned that it is being targeted towards younger professional women in the ages of early 20s to mid 30s, with poorer eyesight that most, women who place high importance on their looks and appearance and are possibly single or like getting attention from the opposite sex. These women are highly social and spend many of their non working hours in social environments. Hook and story The ad uses a mix of allure and comedy to get our attention, the TV ad shows a very attractive younger professional woman entering into an upper class bar with a pair of glasses on. As she arrives at the bar she removes the glasses and scans the room seeing a gentleman to her right. She then proceeds to flirt heavily with the man, and he reciprocates. The woman however can not see that the man she is flirting with is a very unusual looking man with a non fashionable suit and a strange hairstyle, a man that would be classically associated with nerds. Typically not the sort of man this type of woman would actually be interested in. The magazine ad and the mail brochure show the same key scene. The store poster is a simple picture grabbing our attention by the freshness and happiness of the attractive girl shown in it. Primary informational message The ads do not primarily give any actual information about the product OPSM is providing. They do have a small amount of text accompanying them however. The TV ad has a caption at the end saying “Need contact lenses?
To start off, I will briefly discuss some background information pertaining to the specific advertisements wherein I chose, and some basic goals that an advertiser might have when preparing an ad. Moving along, the particular advertisements that I selected came from the magazines “Elle” and “O”, both of which focus on women of all ages, varying from young girls whose life is developing, to adults who life has matured. The advertisers’ goal is to capture the customer’s attention with the use of vivid photos, which draws in consumers of all ages. The advertisers’ also have to take into consideration what message they want to get across to potential buyers. A great deal of thought must go into the layout of the ad, the colors in which they chose, and the theme of the ad. The previously stated concepts are important...
All product advertisements are formatted around the idea of making sure their product is noticeable to the public and available to be purchased. Such is the case with Sarah Michaels, a bath and body company. They have multiple ads that showoff their product as being the best. They claim that their product as being the best. They claim that their product is the perfect gift for someone. Or easier said, their product is the best out there. They also believe that this merchandise will increase friendships. With thoughts on their products, Sarah Michaels believes that this is the best choice for people to buy.
The author of this advertisement is all about sexual stereotypes such as blonde hair blue eyes and a very large breast size.
The women in the 2006 advertisement are wearing what seems to be a one piece bathing suit that exposes a lot of the their breast area which this appeals more to men because of the sexual display of their assets. The females are all different races which widens the pool of men they can target. On the females one piece Budweiser is printed across either their hip, waist, low back or rear end. The significance of the placing of the letters is that is draws you in can you can evaluate how curvy the Latina woman is compared to white girl is and the black woman is showing her rear end which infers to the men targeted that she has the biggest rear end of them all. The 2006 advertisement appeals to all men because of the different races of the females and different body types. The women eyes in the 2006 advetisement are very sexualized because they seem to be looking at the consumer as if they want or are attracted to him and it comes down to whether the men targets purchases Budweiser or not. If the consumer purchases Budweiser than he could have all this going for him and what man today wouldn’t take apart in
Advertisements have an enormous effect on the collective conscious of consumers today. Advertisers, through advertisements, have the ability to manufacture a world that may seem real to the consumer. In these manufactured realities, advertisers entice consumers to buy products specifically marketed to them.
This advertisement is appealing to woman interested in buying perfume. Even if the buyer is not interested in perfume this ad makes you think that you need this particular perfume. The ad is very convincing and very well displayed. The company producing this advertisement has successfully caused the viewer or consumer to think twice when they see this ad and want to buy the product. This is what makes for a good magazine advertisement.
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
These are all commonplace characteristics of most advertisements which manipulate and persuade the public through print, radio, and television campaigns most of us encounter daily that all attempt to persuade us to buy a product just a few popular examples include Nike, Adidas, Calvin Klein, Old Navy, JC-Penny, Etc...
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
The tenth picture from the first visual set is titled “Date night”. This picture shows a couple of old men in a jail cell. They are all wearing dirty clothes. This is trying to show that if you drink and get cut, you will go to jail and be in jail with these kind of people. I think this picture is persuasive because it shows that someone will go to jail if they get cut drinking and driving. I think this ad will be more effective for younger adult than older adults because it can be a lot scarier for the young adults.
In a world now seemingly revolved around technology, companies can reach their audience with an ad almost in any daily task. Whether it be during a Candy Crush game,
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
The advertisement is set in an apartment overlooking some metropolitan city, while a young woman, stands over a hidden man sitting in a 60s style chair with only the forearms and legs showing. The man in the chair holds a martini while the woman holds a...
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.