Preview
Preview

Essay on Advanced Social Psychology Midterm Examination

:: 3 Works Cited
Length: 1753 words (5 double-spaced pages)
Rating: Aqua      
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

In social psychology, a person’s attitude is a “cognition that often with some degree of aversion or attraction (emotional valence), that reflects the classification and evaluation of objects and events” (attitude, 2011). Typically, attitudes are examined because of the desire to observe and understand one’s behavior. Behaviors are the “potential and expressed capacity for physical, mental, and social activity during the phases of human life” (human behaviour, 2011). Social psychologists have found that attitude and behavior can be influenced and even changed through different means of persuasion.
Doug McKenzie-Mohr studied how social psychological methods can be employed to persuade people to change their behaviors in such ways that will promote a sustainable environment for the future. According to McKenzie-Mohr, since the earth’s population continues to swell, resources must be used more competently. To persuade people to preserve these resources, psychologists have been looking at ways to overcome the difficult task of changing attitudes and actions. Community-based social marketing is a proposal for sustainability that not only offers suggestions on how to influence people to actively protect resources, but is also designed to look at potential barriers to change. It combines psychological knowledge and social marketing skills to create a successful means of promoting positive behavioral changes. The first step in the community approach is to select a behavior that needs to be changed. There are “two classes of environmentally related behavior: one-time and repetitive actions” (McKenzie-Mohr, 2000, p. 532). One-time actions require a person to make a change only once. This could be something simple such as installing a low-...


... middle of paper ...


...ophecy. The key to changing attitude and behavior is understanding the correct methods and procedures for the given scenario.



References
Attitude. (n.d.). In Encyclopædia Britannica online. Retrieved from http://www.britannica.com/EBchecked/topic/42266/attitude
Festinger, L., Riecken, H. W., & Schachter, S. (1956). When prophecy fails. London: Harper-Torchbooks .
Human behaviour. (n.d.). In Encyclopædia Britannica online. Retrieved from http://www.britannica.com/EBchecked/topic/275332/human-behaviour
McKenzie-Mohr, D. (2000). Fostering sustainable behavior through community-based social marketing. American Psychologist , 55 (5), 531-537.
Petty, R. E., & Cacioppo, J. T. (1984). The effects of involvement on responses to argument quantity and quality: central and peripheral routes to persuasion. Journal of Personality and Social Psychology , 46 (1), 69-81.


Click the button above to view the complete essay, speech, term paper, or research paper








This essay is 100% guaranteed.


Title Length Color Rating  
Essay on Advanced Social Psychology Midterm Examination - A perceptual bias is the result of predisposed misconceptions being used to form and make value judgments about other people. They may occur because of mistaken social information or the erroneous programming of that data. When people are faced with conflict, they tend to rely on their own beliefs and actions to critique social actions and pass judgement on others. The judgments are made differently depending largely on the culture, people, and context involved. Kaiping Peng and Richard Nisbett explored the differing ways in which European-Americans and Chinese people deal with with social conflicts....   [tags: Psychology]
:: 3 Works Cited
1721 words
(4.9 pages)
Powerful Essays [preview]
Organizational Psychology Essay - Organizational Psychology I worked throughout high school and college. Consequently, I know the frustration of squandered effort, perceived inequities in reward systems, and lack of job satisfaction. I also know the triumph of excellent performance, intrinsic job satisfaction, and the piece of mind that accompanies work well designed. The ultimate goal of Industrial/Organizational Psychology is to reduce the margin that exists between how people could feel about their work, and how people do feel about their work; while integrating the organization's and the individual's needs....   [tags: Graduate Admissions Essays] 740 words
(2.1 pages)
Strong Essays [preview]
The Critical Schools of Social Psychology Essays - The critical schools of social psychology came about in response to a growing dissatisfaction with the scientific paradigm that had become entrenched in psychology in the first half of the twentieth century. Social psychology developed two separate strands, the Psychological Social Psychology strand, in America, and the Sociological Social Psychology schools in Europe. While the American school developed into an experimental, empiricist discipline that relied on the scientific method, the European traditions became more qualitative, with one example being the phenomenological school that believed it was more important to look at experience rather than explanation....   [tags: Psychology]
:: 6 Works Cited
1407 words
(4 pages)
Powerful Essays [preview]
Essay about The Impact on Social Psychology on Society - The need for social psychology is thought to have originated from large-scale conflicts such as wars, famines, and other catastrophes. “According to the field’s first historian, F.B. Karpf, the answer is affirmative: The social turbulence surrounding the Civil War motivated the development of the field” (Morawski, 2000, p. 427). Largely in response to whatever historic event was taking place at the time, social psychological theories were developed to explain these events with concrete, usable data....   [tags: Psychology]
:: 2 Works Cited
1619 words
(4.6 pages)
Powerful Essays [preview]
The Spotlight Effect: Social Psychology Phenomenon Essays - Introduction The social psychology phenomenon that I have chosen is the spotlight effect. The spotlight effect is the belief that others are paying more attention to one's appearance and behavior than they really are (Myers, 2013). This phenomenon occurs more in adolescence and in situations such as public speaking or if a person has a change in appearance (i.e. a blemish or a “bad” haircut). The spotlight effect particularly interests me because I have experienced this phenomenon and I have seen many of my friends and family members experience it as well....   [tags: social psychology, attention]
:: 3 Works Cited
908 words
(2.6 pages)
Better Essays [preview]
Evolution of Social Psychology Essay - Introduction Social Psychology is one of the younger sub disciplines within the field of Psychology. In the short span in which social psychology has existed, began with the work of the Norman Triplett in the late 1890s. Triplett's work at Indiana University was primarily experimentation with people in competitive settings. Gordon Allport followed Triplett's experimentation with his observations the attitudes of individuals and the study of the self. While these contributions to the history of social psychology were important, the question still remains of what the most significant event in the history of psychology was....   [tags: Psychology]
:: 9 Works Cited
1662 words
(4.7 pages)
Powerful Essays [preview]
Social Psychology Essay - Social psychology is a science that study social thinking (how we perceive ourselves and others, judgement we make and our attitudes); social influence (such as pressure to conform, group of people) and social relations such as aggression and helping (David G. Myers, 2008). Social psychological research methods vary by location: in the laboratory or in the field. Also, it varies by method: correlational or experimental (David G. Myers, 2008). A field research method is everyday situations, for example, Piliavin et al....   [tags: Psychology ]
:: 8 Works Cited
1486 words
(4.2 pages)
Powerful Essays [preview]
Social Psychology: Self-Handicapping Essay - It’s the night before the big exam, and my body is not in the suitable mood to stare at notes and text in order to learn the answer to any question to be asked the next day. I know that I should, but studying isn’t extremely enjoyable, especially when up against a night out and a slight morning headache. Of course I go out. In the event that the test does not go as well as I hope, my night out will be my excuse for the result. The next day’s test turns out to be satisfactorily completed (as usual), though I know I could have performed better....   [tags: Social Psychology Essays] 810 words
(2.3 pages)
Better Essays [preview]
Social Psychology Essay - There are many explanations for the origins of modern social psychology. It is therefore important to consider that social psychology cannot be traced back to one single source of origin (Burr, 2003). Hence, this is the reason why there are debates of what social psychology is. Allport (1985) described social psychology as the study an individual’s thoughts, feelings, and behaviours which are influenced by the actual, imagines, or implied presence of others. As seen from this definition there is a direct link between social science and the individual psychology (Sewell, 1989)....   [tags: Psychology, Natural Science] 1691 words
(4.8 pages)
Better Essays [preview]
Social Psychology Essay - Essay Title: Social Psychology Social psychology is a broad concept which has underlying elements of studying on how we behave, foresee and feel. Myers (2011) agrees that social psychologist investigates these connections by studying on how we persuade others and how we relate to other humans. Miller (2004) stated that majority of social psychologist would acknowledge that the perspective of social psychology is one that emphasises the social changes in the environment from the influence of individual....   [tags: Social Influences, Behaviors, Feelings, Humans]
:: 21 Works Cited
1729 words
(4.9 pages)
Powerful Essays [preview]