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Nature and concept of corporate social responsibility
Nature and concept of corporate social responsibility
Nature and concept of corporate social responsibility
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“Corporate Social Responsibility (CSR) has been defined by the European Commission as the integration by companies of social and environmental concerns in their business operations and in the interaction with their stakeholders on a voluntary basis. CSR is about managing companies in a socially responsible manner. Business and society are interdependent. The well-being of one depends on the on the other. Companies engaged in CSR are reporting benefits to their reputation and their bottom line. CSR is a voluntary action that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society”.http://www.consultnet.ie/Corporate%20Social%20Reporting.htm Ionel-Alin, in his article 'Environmental Reporting at international level study of the literature' explains that many accountancy researchers have begun to get involved with environmental related issues at a time when these issues are of high priority. Environmental protection has, therefore, become an opportunity for researchers to prove that they are ahead in contemporary problems and that they can master these new opportunities and modern problems (Medley, 1997). Ionel-alin tells us that there is a lot of environmental reporting frameworks at international level; but the appropriateness, thereofe, does not have a voluntary character. Companies are inclined to use them especially for enhancing their image to the users and investors in particular. Danuta de Grosbois and Allan Cowper-Smith in their article 'the adoption of corporate social responsibility practices in the airline industry' talk about the increased need for environmental responsibility and they point out that people a... ... middle of paper ... ... airlines have started to pay attention to environmental issues. Airport authorities are also under increasing pressures from local residents, neighbourhood and environmental groups to take action (Mortimer, 1998). Due to the interest in environmental management many airlines have gone beyond the call of duty by purchasing more efficient and less polluting aircraft, using environmental reporting as a marketing tool and also incorporating environmental management targets into the company’s goals. One of the most common factors that have motivated these companys to develop waste reduction systems is the awareness of financial savings when the use of resources is enhanced (Lynes 1999). Works Cited http://www.ryanair.com/ie/about/ryanair-and-the-environment http://corporate.aerlingus.com/media/aerlinguscom/content/pdfs/corporate/4_EIAnnualReport2012.pdf