Admissions Counseling:
Curriculum and Instructional Design
Focus
Admissions counseling at proprietary schools will be the focus of the design. The 4 day training will cover the basics of the admissions process and provide proven educational sales strategies to increase enrollment and retention. The key areas covered will be sales psychology, telephone skills, the interview, and follow-up. Lessons that will be covered include: 1) nuts, bolts and numbers of telecounseling 2) putting the student at ease 3) determining student needs 4) the art of listening and 5) what to do after the interview. The training will be held for every new counselor that recruits students.
Rationale
Enrollment trends often provide one of the earliest and most accurate indicators of a universities current and potential health. Admissions counselors bear the ultimate responsibility of advancing the institutional mission and financial sustainability. It is imperative that admissions counselors have quality training which provides an accurate knowledge that can be implemented in their recruiting strategies; however, I have witnessed many new counselors and a few veteran counselors who are ill prepared and utilize “hard sell” tactics. This lack of preparation creates a subpar first impression for the potential new student and their family. Student recruitment begins with a relationship that extends through the students entire enrollment experience. (Kohl & Fox, 1995)
Quality training is not only vital to the schools financial stability, but it prepares an admissions counselor to represent the institution and create a more selective recruitment environment. The most important role an admissions counselor plays is building a relationship th...
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...rom http://mba.zoominterviews.com
Questions
Should a rationale include first person? I had trouble being scholarly when I included my opinion and first person. Have I swung too far in the opposite direction now?
Am I on the right track with my timeline?
Do I need to cite pages in the books when I use the books to get ideas for the lessons? Or do I even cite these books?
Can I remove and add references? Am I reference happy? Most books cited are owned due to my “biblioholism.” On a side note, have you gone electronic with books yet? I am thinking about it and wondered if you had an opinion on which reader was the best.
Works Cited
Hossler, D. (1984). Enrollment management, an integrated approach. New York:College Entrance Exam Board
Kotler, P & Fox, K. (1995). Strategic marketing for educational institutions, 2nd Ed. New Jersey: Prentice Hall
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill Company.
Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
Kotler, P., Keller, K.L. (2012). Marketing Management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
The second year of the college recruitment program, Marianne wisely sought the advice of others experienced in successful recruiting from college campuses. By following the advice to reduce the schedule, identify job descriptions, develop questions specific to positions as well as focused interview forms to be completed along with incentives linked to performance pay the college recruitment efforts should be more successful.
“A human being is not attaining his full heights until he is educated” this anecdote written by Horace Mann, explains the significance education has in today’s society. In order to acquire a career and be successful, individuals need to be educated. Global competition for jobs is very common in today’s century, individuals are not only competing with local people, but also people worldwide. The prerequisites for jobs keep changing through time and the demands for jobs also keep increasing. It is the responsibility of the schools to motivate and retain its students on *the journey of acquiring an education in order to prepare them for future responsibilities. Universities, Community Colleges, along with High Schools are the main source of motivation for students to continue pursuing their career goals and retaining students in school. Furthermore, the importance for an education is immense, it shapes who you are as an individual and can gradually be a door opener to great opportunities in the future. Education is a human right in America, and should be taken advantage of when it is available. Unfortunately, other individuals in different countries are not blessed with this opportunity, due to their financial status, lifestyle, health etc. Therefore, it is very important to maintain the retention rate, which is the amount of students attending College to acquire their education. Although, there are various numbers of reasons that may prohibit retention rates from increasing, which induce the rise on drop out rates and prohibit students from attending school, it is the school’s responsibility to encourage the continuation of acquiring an education. The reason for Skyline College’s retention rate remaining constant is caused by variou...
The desire to expand and improve existing resources is not a new phenomenon within higher education, (Hossler, 2004) but is one that has begun to gain attention as institutions increasingly adopt enrollment management (EM) practices. EM is both an organizational concept merged with associated practices that help institutions exercise control over the characteristics of their student bodies (Hossler & Bean, 1990; Hossler, 2004; Kraatz, Ventresca, & Deng, 2010). EM is a controversial trend with varying definitions, values, and drawbacks.
No matter whether it is a facility being upgraded or a volunteering opportunity being organized, a university primarily strives to stimulate students’ enthusiasm, find their real interests, and establish a careful view of the world. Edmundson claims that universities undergo such changes because “Schools want kids whose parents can pay the full freight” (43). Despite the construction projects and campus upgrades, the quality of educational diversity relies on the students, a group of talents that is carefully selected by the admission office. The admission rate for elite universities has remained low for years. With more competition in the educational market, universities are still strict on their principle of recruiting talents. The better resources provided the more quality that schools expect to see from their students. The quality of teaching and the standard of education do not decline as a result of funding
Jobber,D & Ellis-Chadwick, F (2012). Principles and Practices Of Marketing. 7th ed. : McGraw Hill Higher Education. p19-21 & 352-354.
The small midwestern liberal arts college this study focusses on struggles with this issue. In exit interviews with the Dean of Students, FG students often state “financial issues” as their primary reason for withdrawing. However, in conversations with other staff members, FG students will state other factors for their departure. While taking the students’ excuses at face value is simple, institutions must delve into other possibilities for student departures. Tinto (2006) states, “While many institutions tout the importance of increasing student retention, not enough have taken student retention seriously”
The college resource counselors that night wanted to stress one central problem that we were all going to face in the next twelve months. Invariably, they highlighted with personal stories and anecdotes that the admissions process is the most untrustworthy and unpredictable game anyone can get involved in. ...
As a low-income student in high school, I used my application fee waivers, to apply to four Cal State Universities and four University of California schools. I did not apply to any private universities, for the simple fact that I lacked guidance and information about the schools as well as the probability that I would be accepted to such schools. When I was denied from my top choice (the University of California, Los Angeles), I decided to attend the best school I was accepted to—the University of California, Santa Barbara. In the following section, I will discuss the individual, societal and cultural influences in my college choice process that led to my decision to attend UCSB.
I select this resource because I believe every school counselor who is working or planning on working in a high School setting should be aware of this extremely helpful resource as a guide for college admission counseling.
During the past three years of college, my interest in counseling has been affirmed through a variety of experiences. One important experience that influenced my decision to pursue a career as a school counselor was my involvement in my community service sorority, Chi Delta Alpha. Through Chi Delta Alpha, I volunteered on several occasions, among them I babysat children to provide parents with a night off; I was responsible for a group of elementary students as they experienced college classes and I painted a caboose for a local playground. A theme that has remained constant throughout all my different experiences is that making a difference in a person’s life is a rewarding experience, and I know that I desire a career that enables me to support high school students as they face difficult situations.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.
Kotler, P., & Keller, K. (2012). A Framework for Marketing Management (Fifth ed.). Harlow: Pearson Education Limited.