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Action Sports and Television Essay

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Action Sports and Television
Actions sports have always been interesting to me. The way the athletes perform their tricks, how judges score them, and how the camera operators keep up with such a fast paced competition. The more I thought of my interest in this subject, the more I wanted to know. The growth of action sports on television follows the same pattern of any other type of show genre in its early stages. Documentaries, themed shows or movies, and especially the coverage on live television would be good places to start looking into. The impact on cable television and sports channels could further delve into other questions that comes to mind, like how the public viewed them. When did corporate sponsorships begin to move the funding along to keep such events growing in the public eye? When did extreme/action sports become a “regular” in sports programming?
It is difficult to pin-point precisely when the phrase extreme sports began to refer to specific modern sports. It goes back to the 1970s when mountain biking and marathon running were two of the most extreme sports. I believe extreme or “action” sports grew into popular past-times in the late 20th century as a way for people to step outside of a somewhat overly conservative comfort zone. Lacking a feeling of danger in their day to day activities, people may have felt the urge to increase their drive for something out of the ordinary. As more people become aware of extreme sports, the activities gain more participants and supporters. As interest and participation in challenging, cutting-edge activities competitors constantly search for something new

and different to set themselves away from the pack. Basically, this creates an assurance of growth and continued popul...


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...nsorship." CNN. CNN, 01 Aug 2007. Web. 23 Nov 2013. http://www.cnn.com/2007/LIVING/wayoflife/07/31/censorship/

Marill, Alvin. “Sports on Television.” Westport, Conn. Praeger, 2009.

Chapter 49: Action Sports
Miller, Richard. Washington, Kelli. “Sports Marketing.” 2013, p373-377. 5p. 1 Chart.

Owens, Jim. “Television Sports Production.” Burlington, MA : Focal Press, c2007. 4th ed.

Smith, Chris. “X Games Brings Action Sports Stars To Mainstream Popularity.” Forbes.com. 1/27/2012, p36-36. 1p.

Grossman T. Shooting Action Sports [Electronic Resource] : The Ultimate Guide To Extreme Filmmaking / Todd Grossman [e-book]. Burlington, MA : Focal Press, c2008.; 2008. Available from: COLUMBIA COLLEGE's Catalog, Ipswich, MA. Accessed November 8, 2013.

http://sk8alittle.webs.com/howtogetsponsored.htm
Little, Kyle. “Is it that Easy? I Think Not!” 2009
Accessed November 23, 2013


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