A SWOT analysis of Retail Zoo’s Boost Juice Bar’s

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The sole purpose of this report is to present a SWOT analysis of Retail Zoo’s Boost Juice bar’s also known as Boost, and from the analysis, to make recommendations for further future success for Boost. The report is based on multiple sources such as industry reports as well as company reports and boost’s own website and so on. The findings of this report demonstrate that Boost’s performance has been relatively successful since its launch, however through this report there has been some opportunities identified that may further expand the business in the near future, by building new strategic alliances with leading nutrition groups, new food menus to compete with its fast food market and a build on its current options into stores and supermarkets. Since its launch by retail Zoo in 2000, Boost juice has grown to fill a significant niche in the market for fresh and healthy fast food. Due to the success, Boost juice were able expand into many overseas markets. Boost Juice was able to find a gap in the market, finding a consumer demand for the healthier alternative to the fast food market. Beginning its franchise selling freshly made juices and smoothies, Boost soon became a Market leader and very well known for its fun and healthy culture as well as their delicious drinks. Boost soon realized there was another way to expand their customer range, by introducing their most popular juices into leading supermarkets like Coles and Woolworths as a way of targeting those who were unable to find time to make their way to a juice bar. As well as this, Boost was able to introduce on-the-go snacks in their boost bars as well as supermarkets to complement their healthy drinks. The year 2014 shows great opportunities for Boost Juice to furthe... ... middle of paper ... ...ing on the current range of drinks to focus on fitness junkies. -With Australia’s health craze so popular, Boost should use this to their advantage, As well as building new menus and drinks, Boost should also continue to expand with a range for those bulking, cutting and shredding. Developing their own range of gym supplement shakes for those looking for protein, pre-work outs, fat burners and muscle builders. This expansion could be in store and through supermarkets as there is large potential for this idea to help to expand Boost and also join into its competing market of Fast food alternative as well as still providing for a niche. Works Cited http://0-clients1.ibisworld.com.au.alpha2.latrobe.edu.au/reports/au/enterprisefull/default.aspx?entid=12820 http://0-clients1.ibisworld.com.au.alpha2.latrobe.edu.au/reports/au/industry/default.aspx?entid=2005

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