The Soap ad in the 1958 film A Night to Remember is one of the first implications of social class that is illustrated throughout the entire film. It begins by first introducing the viewer to the middle class hero, Lightoller and his view of the class system of 1912 where he mocks the discrepancy of class aboard the Titanic amongst the elites and the lower class passengers (Bruce). And despite this, the advertisement seems to better illustrate the idea of decadence that is found on the ship. As already noted, the scene seems to mock the elite class as Lightoller states that the soap is “for the first-class passengers, mark you. The rest don’t wash” (A Night to Remember). It is here, that class is clearly evident through the reaction of the other couple that is present in the train cart. The uptight, upper class asks if Lightoller is a foreigner or a radical and defend their positions against the lower class. They belittle him, judged him and do not humor him until they to find out that he is second in command to the Titanic (A Night to Remember). It is clear that the couple is the epitome of the upper class. The way there are dressed, their mannerism and the way they look down on others displays their lifestyle and their general depiction that they have lived a wealthy and decadent life. And this is clearly translated unto the ad and the Titanic itself.
The Soap advertisement is a mocking item to the middle class. Upon closer analysis of the poster, it highlights in bold, black letters “Toilet luxury and comfort at sea”. This demonstrates the social comforts of the upper class. In Howell’s article, “Atlantic Crossings: Nation, Class and Identity in Titanic (1953) and A Night to Remember (1958)”, he notes that the Titanic is fundame...
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...r, the luxury embellishment of the Titanic is no laughing matter to the other characters that are present on the train. The contrast here is clearly evident through their reactions to the poster and the mockery of it that it clearly highlights the idea of social class. Decadence in the film clearly distinguishes the upper and lower class.
Works Cited
A Night to Remember. Dir. Roy Baker. Perf. Kenneth More, Honor Blackman, Michael Goodliffe, David McCallum, and Laurence Naismith. The Criterion Collection, 1958. Film.
Bruce, Barbara. FILM 2194B:Cinemas of Disaster Notes. London, ON: University or Western. 2011. Lecture Notes.
Howells, Richard. “Atlantic Crossings: Nation, Class and Identity in Titanic (1953) and A Night to Remember (1958).” Historical Journal of Film, Radio and Television 19.4 (1999): 421-38. ProQuest Direct Complete. Web. 30 Nov. 2013.
An anniversary theme of books, from Bianca Turetsky was a Time Travelling fashionista was on board the Titanic to Stephen’s Spignesis fact- packed The Titanic for Dummies. Meanwhile, two television episodes will compete to drown the U.S. in tears : the 12 – part Titanic: Blood and Steel, starring Derek Jacobi in dramatization of the doomed ship’s story from its on , and Downtown Abbey created Julian Fellowes’s version – by – comparison (only four hours) Titanic. Since Downtown Abbey itself began with the news of the Titanic’s demise, and social hierarchies are Fellowes’s bread and butter there’s certain inevitability about his eagerness to clamber aboard. But Titanic is as watchable as you would expect James Cameron’s movie has made the ship’s environment and real life celebrity passengers so familiar that Fellowes’s version can’t help be imitative but Fellowes’s knows his strengths he is much more of an expert that Cameron about class distinctions not only between categories 1912 policies. The plot and women suffrage in a historical moment all get cameos and are more unsettled than we’re usually nudged to recall”
By quoting the commercial, and analyzing the logos and pathos, and ethos it uses, Gray has adequately used the rhetorical appeal of logos. She also supports her statements by comparing the Hanes commercial to other underwear commericials. “Underwear commercials in general seem to abound in their portrayal of morning sunrises and beautiful people making beds.” Throughout the entire article, from her describing the scene of the commercial, to talking about the stereotypical men, women, and underwear commercials, she is able to stir emotion from the audience. “Women on the other hand…know how to be women…Just show a woman good old fashioned love scene and most likely she’s sold.” Because Gray was just a Freshmen in college when she wrote this essay, she does not establish credibility in terms of her
The speaker respects the Titanic by using words with positive connotations; ironically, she shows her greater reverence towards the “Iceberg” (24) without positively connotative words surrounding its descriptions.
What is revealed in the Old Navy is an ideology, objectification of the self-as-consumerist entity, indeed of the child-as-consumer to a patriarchal Capitalism. Althusser asks it this way:
(Gladwell, 1997). The simplicity of the advertisements was accentuated as to not to deter possible customers by creating a fashion based ad because, based on Gladwell’s multiple interviews of advertising experts, males shy away from being viewed as fashion forward or “trying to hard” (Gladwell, 1997). Wanting to test this theory, Gladwell analyzed multiple other advertising campaigns based on the same concept; men respond well to the idea of accidentally looking fashionable or falling into the currents trends. While analyzing other advertisements provided Gladwell’s theory of the Dockers’ campaign more plausible, due to the fact that the multiple advertisements were not addressed in the introduction to the paper, to the close reader the paper seems unfocused and full of tangents. Gladwell analyzed the Dockers’ campaign in paragraphs 1-14, 29-37, while the other paragraphs were focused on advertisements ranging from other male fashion campaigns to bottled water advertiseme... ...
The advertisements in Life magazine create a certain deception of women in the early 1950’s and give a message about class. Women are portrayed in a flattering way and are shown to be content with their lives. However, the magazine advertisements, in their sexist nature, give off the message that women are meant to be secluded from anything that is not related to domestic work, creating the female housewife stereotype. Constantly women are shown in advertisements relating to appliances, cleaning, and being a good wife. Class in Life magazine is also shown by the possession of materialistic objects, like cars. It gives off the message that by owning these objects one is essentially living the dream.
When analyzing the Vicks’ advertisement consumers are first drawn to the deep purple tones throughout the entire advertisement. The color purple is often associated with high class or royalty suggesting that one would rest as if they were in a palace. Also, the couple featured in the advertisement are depicted in a large bed containing fluffy pillows and crumpled sheets. The use of the bed as a background visual further plays into the thought of receiving the royal treatment in ...
Sloan Wilson did not publish The Man in the Gray Flannel Suit, a classic on 1950's middle-class conformity, until 1955. But, by July 1953, PALL MALL cigarette advertisers appear aware that "society seemed to reward those who lacked rough edges and eschewed eccentricity" (Blum 794). This conclusion seems justified by a TIME magazine advertisement. Here, these promoters apply this conformity principle and other advertising techniques to a specific socioeconomic group. They seek to lure the expanding male, middle-class audience by presenting indecorous fun, an enticing social situation, and smooth smoking delight all stemming from their product.
Early in the process of mass market consumers, manufacturers, distributors, and retailers realize significance of using their advertising to target women. Ads were designed and published to speak primarily for women. In the years preceding World War I, marketing techniques targeting women consumers became increasingly effective. Throughout history, women have always struggled for a recognized place in society. Despite the activities of the Suffragettes, support of the Labor Party and some members of the Liberal Party, women still had very few rights in 1900 and certainly no political rights. During the 1900’s women were still trapped in the “cult of domesticity” (Srivastava). A good illustration of the life of women early during those days can be seen in the advertisement O-cedar print ad year 1900 (fig. 1 below). This print ad speaks to house wives, saying that they have a wide variety of products to choose from. Ranging from a polish to protect her floor wood and furniture, dusting pads and mops that, according to their ad “reduce cleaning, dusting and polishing to almost nothing”. It is obvious that this advertisement reflects the stereotypical depictions of women as a “Happy Homemaker”, apron-clad and committed mothers portrayed in self promotional ads.
This phenomenon suggests that all women are required to remain loyal wives and stay at home mothers who aspire to achieve perfection. In “Mirrors of Masculinity: Representation and Identity in Advertising Images,” Jonathon E. Schroeder and Detlev Zwick claim that “highly abstract connections are made between the models, a lifestyle, and the brand” resulting in a need to associate these products with a specific way of living (25). Instead of simply displaying these luxurious bracelets and handbags, the ad creates an elegant environment through the incorporation of sophisticated items. The women are dressed elegantly in dresses and blouses, adding a conservative element to the ad. The ad presents a rather stereotypical image of the very successful heads-of-household type mothers who have brunch with other elite women in an exclusive circle. Everything from the merchandise they sport to the champagne glasses down to the neatly manicured fingernails provides insight into the class of women presented in this ad. The body language of the women strips the image of the reality element and instead appears to be staged or frozen in time. This directly contributes to the concept of the gendered American dream that urges women to put up a picture-perfect image for the world to see. Instead of embracing individual struggle and realities, the American dream encourages women to live out a fabricated
In "Chapter Two" of A Night to Remember, three characters, Mr. and Mrs. John Jacob Astor and Mrs. Arthur Ryerson, had two very similar reactions to the situation aboard the Titanic. "He (Mr. Astor) explained that the ship had struck a iceberg, but it didn't look serious. He was very calm and Mrs. Astor wasn't a bit alarmed" ( Lord, 12). This proves that Mr. and Mrs. John Jacob Astor weren't alarmed, perhaps because they believed that the ship was unsinkable, but then realized they had to get off the ship because it was going to sink. This passage also proves that Mr. and Mrs. John Jacob Astor and Mrs. Arthur Ryerson, fell for the believe that the ship was unsinkable. "The Titanic was considered unsinkable " (Lord, 22). Now Mrs. Ryerson has
... their positions and their stand in society. Material privileges and money distinguish the upper class people from the harder working lower class, and with this we can see how morals play an important role in their life. Arrogance and vanity control the lives of those with all the money, and modesty and inner happiness is what lower class people strive for. In Rebecca, Daphne Du Maurier is able to glorify a phenomenon that takes the main character life from the bottom of the sea to a cruise ship sailing the seven seas. The narrator goes through the different social classes but keeps her own mind and morals; she is not over taken by all the riches and material privileges that come with such a life, but on the contrary, she remains true to her self and makes sure that the only thing that matters is the she and Maxim De Winter share and carry on with their lives.
Hardy uses strong meaningful diction to convey his thoughts of the sinking of the Titanic. Words such as “vaingloriousness”, “opulent”, and “jewels in joy” illustrate Titanic for the reader so that he/she can picture the greatness of the ship. Phrases such as “Lie lightless, all their sparkles bleared and black and blind” describe what the Titanic looked after the sinking, loosing all of its great features. Hardy’s use of strong, describing diction depicts his view of the ship, before and after.
In Thomas Hardy's poem, “The Convergence of the Twain, or the come together of the two, demonstrated his attitude toward the sunken ship,Titanic. Today, everyone at least know that Titanic was a real life love-tragedy that once happened. Although the movie Titanic was filmed in the perspective of the love couple. On the opposite, Hardy’s poem is not, but rather in a perspective of an observer with a tone of mocking when describing the sunken ship and sinking of the ship through the use of poetic devices, including alliteration, imagery, and enjambment.
Within the context of film industry, the film Titanic by James Cameron belongs to epic romance/ disaster genre. The film, released in 1997, was a global box office hit because the director provided equal importance to history, fiction and romance. To be specific, one can see that the film’s plot is based upon the history of RMS Titanic. On the other side, the main characters including the protagonist and the heroine (Jack Dawson and Rose DeWitt Bukater/Dawson) are fictional characters. Besides, the element of romance between the main characters (Jack and Rose) is the film’s main attraction. Thesis statement: The critical analysis of the film Titanic proves that the innovative mode of storytelling (flash back and other techniques), Acting, Cinematography, Editing, Sound, Style and Directing (equal importance to fictional and historical characters), Societal Impact, and Genre (epic romance/disaster) are the most important factors behind the film’s success as a historical/fictional masterpiece (special references specific shots, scenes, characters, stylistic devices and/or themes).