The term "globalization" is commonly used to describe the increased mobility of goods, services, labor, and technology throughout the world. Globalization is a social change; it is really an increase in connections among societies and their elements. Globalization has become identified with a number of trends, most of which developed in the period after World War II. The developments of technology, organizations, legal systems, and infrastructures helped enable this movement to occur, thus leading cultures toward the idea of modernity. The ongoing "globalization debate" confronts the world of social sciences with a series of theoretical and empirical challenges.
One could feasibly determine that the term "globalization" means to make global worldwide, either in scope or by application. Scholars excelling in the varying fields of sociology believe that globalization is not only just a passing trend, but also rather a worldwide phenomenon that has replaced the Cold War system. Concerning "cultural globalization," the two main dimensions that make up this social state are media and communications, as well as religious responses, such as the ideology of fundamentalism. This specific literary work will concentrate on the significant dimension of the media.
The media is acknowledged as one of the most influential social institutions, when referencing to cultural globalization. The mass media generally includes the radio, television, film, the press, and other literary sources, whether they are fictional or not. A majority of the time, film and video are considered to be "representations" of reality in some sense. In terms of documentaries, their key issues are how to represent reality as accurately as possible, thus e...
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... globalization, especially in a cultural sense, almost contradict themselves. "Globalization" is a complex phenomenon, uniquely marked with two opposing forces. On one hand, it is characterized by massive economic expansion and technological innovation. On the other hand, there is an increased inequality, cultural and social turmoil, and individual alienation.
One of the most seemingly logical methods to help the "international" attitude towards globalization and the media is to let every culture have the opportunity to subjectively represent their cultures and means of technological support. Cultural globalization includes the domineering dimension of the media. All the ideologies of the writers and researchers discussed in the paper seem to unanimously agree that while cultural globalization has its pros, there are most definitely cons on the other side.
...ance over one another as Marx and Engels state that capitalism removes national borders, industries, and differences while Appadurai argues that cultural globalization maintains essential differences across national borders. Both authors also declare progressive and unproductive effects of this shared cultural globalization as these mention strong and weak points of their arguments. In addition, we become aware of new chaos within cultural globalization by utilizing the concept of globalization in Frazier’s article with Appadurai’s idea of disjuncture flows. Therefore, as we compare and contrast the different perceptions of cultural globalization which Marx and Engels, Appadurai and Frazier present, we effectively identify globalization as resources to reorganize of globalizing not only a controlling entity, but also to comprehend the system of this global culture.
After an arduous analysis of the reading, class notes and discussions, the author of this paper has come up with the following summary: All the forces of media and cultural production are interrelated.
This process is marked by the common consumption of cultures that have been diffused by the popular culture media, internet and international travel. The circulation of cultures enables individuals to partake in extended social relations that cross national and regional borders. Cultural globalization involves the formation of shared norms and knowledge with which people associate their individual and collective cultural identities. It brings increasing interconnectedness among different populations and
"Globalization, both as an ideology and process, has become the dominant political, economical and cultural force in the 21st century." Quote from "Globalism: The New Market Ideology" by Manfred D.Steger Two powerful scenarios dominate the public discourse about the cultural consequences of globalization. The one very common scenario represents globalization as cultural homogenization (for example Benjamin Barbers McWorld vs. Jihad). In this scenario the culturally distinct societies of the world are being overrun by globally available goods, media, ideas and institutions. In a world where people from Vienna to Sidney eat BigMacs, drink Starbucks coffee, talk about human rights and work on their Apple computers, cultural characteristics are endangered. As these commodities and ideas are mostly of western origin, globalization is perceived as westernization in disguise. The other scenario is that of cultural fragmentation and intercultural conflict (encapsulated in Huntington's Clash of civilizations and most recently "confirmed" by the ethnocides in Africa).
Cultural individuality and distinctiveness is the pride of every nation. All communities rejoice in the richness and exoticness of their own cultural symbols, be it dressing, architecture, language or way-of-life. With the dawn of globalization, however, cultural variety and distinguishing characteristics are vanishing; giving rise to a monoculture common to all. While this may be a harbinger of unity and relatedness among all people of the world, it also damages the unique cultural identities they once took pride in. This paper discusses the effects of globalization on culture, along with its positive and negative effects. Since the effects of globalization on culture are non-exhaustive, it is attempted to incorporate a few of the most significant ones. The origins of globalization are also discussed.
Globalisation can take on many different shapes and forms in its free flow of goods and services across national borders. Cultural globalisation is one of those forms. Capcioglu (2008) refers to cultural globalisation as a “Global circulation of information, signs and symbols on a global scale and the reactions shown to the various socio-cultural transformations as a result of these conflicts.” Ritzer and Barber (1996) first coined cultural globalisation as ‘Americanisation’ and ‘McDonaldisation’, referring to the spread of western culture from the United States across the globe. The American image was beamed around the globe in the 1950’s and 1960’s through Disney cartoons, music videos, television programs, Hollywood movies and products such as McDonalds and Coca Cola. The global appeal of these goods and services was centred on the fact that America is seen as the place of modernity around the world. It is a culture that is rich, powerful and exciting and thus captures global appeal.
This essay will examine academic research in relation to globalization and mainly focus on its cultural aspect. I will argue in favour of the crucial role of media in the process of globalization. Then I will analyse three cultural forms of media globalization – cultural differentialism, cultural convergence, and cultural hybridity – as identified by Lule (2012) - and draw on specific examples.
Globalization is not a single process that can be defined clearly and with a certain beginning and an end. Moreover, it is not new and, historically, its speed and extent has increased with each change in modes of transportation and communication. Globalization is evolutionary; it is a fluid process that is constantly changing with the development of human society.
Globalization is a complex notion .It has as many positive aspects as negative impact. The debate over globalization is continuous as it benefits some parts of the world and detrimental to others.
Globalization is not a new phenomenon as it was introduced by the philosopher Hegel. The term became popular and widely used in 1980s in academic circles. Globalization is a process of interaction and integration among peoples, companies, and government of different nations. It is a process driven by international trade and investment and aided by information technology. Globalization is defined as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding”(Waters, 1995, p. 3). According to Steger (2003), this process is referring to the transformation of present social conditions to the new global world. This process influenced the environment, and on human physical well-being in societies around the world. In general, globalization can be classified into three major types which are economic, cultural and political (refer to Figure 1 in Appendix 1).
In the last two decades, the influence of globalization has been rapidly growing through the use of technology, media, communications, transnational corporations, and advances in social relations. With the increase in social relations and advances in technology, this allows citizens across the world to connect and interact, allowing barriers to break down and slowly emerge. The source we are currently met with and are analyzing, proposes that globalization has a negative impact on identities of human beings. Regarding media, culture, beliefs, systems, judgements, and social interactions, globalization can be seen from both lights, positive and negative since it can help spread innovative ideas but also contribute to the process
Globalization has taken place in the past when state and empires expanded their influence far outside their border. However, one of the distinctions of globalization today is the speed with which it is transforming local culture as they took part in a worldwide system of interconnectedness. Through globalization, many cultures in the world have changed dramatically.
This process is marked by the common consumption of cultures that have been diffused by the Internet, popular culture media, and international travel. I would think the biggest form of cultural globalization is pop culture entertainment. Cultures are able to share a common interest in global icons with the sharing of movies and music. An example of the sharing of cultures is American musicians travel all around the world to sold out crowds or the way an American teenager enjoy anime from japan, and the way children play Pokémon. The acceptance of cultural globalization creates a cultural awareness to help nations reduce discrimination with the possibility of calming international relations. Furthermore as people from different cultures enjoy the same trends and fads, they may put their differences aside for reason of feeling that they are not so different from each other. As a consumer cultural globalization corporation target the trends and fads in order to market to the consumer. A corporation’s products or brand, for example, soft drinks or McDonalds, share the same packaging and presentation other than little adjustments to the product to meet the countries taste or religious beliefs and are recognized by the consumer is in the United States or Chin. In addition, this familiarity of the products and brand between cultures is just another way to represent the similarity between cultures. There are arguments against cultural globalization because of the destructive effects of national identity. As stated in (Bird, A., & Stevens, M. J. 2003) the argument that cultural influence flows primarily from the United States to the rest of the world. The natural conclusion, therefore, would be that the emergent global culture is simply the exportation of U.S. culture
Nowadays mass media plays a key role in extension of globalization process. The media components such as television, Internet, computers etc. are considered to have a paramount influence on globalization. Also because of globalization process today there is an increased access to a broad range of media, which plays a very important role in shaping human minds and has an immense impact on our society’s personal lives. Thus these two equally important processes interact with each other and provide mutual assistance in the expansion of the sphere of influence.
After the cold war, word ‘globalization’ was commonly used at a time of unprecedented interconnectedness when advanced nations experienced a ruthless development by exploiting energy resources and stressing culture forms in developing countries. To identify the definition of ‘globalization’, it is significant to clarify its appearance as well as implication.