Virgin Group Essay

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Virgin is made up of over 200 companies and employs approximately 50,000 people worldwide. It was originally set up as a mail-order record business by Sir Richard Branson. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow in business sectors ranging from mobile communications, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. In 2006 Virgin’s revenues from around the world exceeded £10 billion.
Virgin has a unique management structure which does not specifically adhere to one specific model of management, however it does employ aspects of different concepts which comes together to form its own distinctive style. …show more content…

Richard Branson uses this dominant culture as a marketing tool as well in order to entice customers to new products or to increase the reputation of the brand name by launching bold and striking promotions that tie into the organisations beliefs. He has utilised this by partaking publicity stunts including a world record flight attempt in a hot air balloon fashioning the Virgin logo and driving a tank down 5th Avenue New York to promote Virgin Cola, which has gained him a reputation for keeping the organisation in the public eye through exciting and unusual methods that involve humour and …show more content…

Virgin Media is currently in direct competition with BSkyB for market share over the UK digital television market (which it holds 30% share) and is in direct competition with BT Broadband over the broadband internet market, which it has the second highest market share (35%) behind BT broadband (40%). If undertaken correctly Virgin media could create a package that would offer value for money deals on broadband, digital television as well as its telephone services to create potentially a better value package (the quad play package) to increase its sales and take increased market share in both of these

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