A Career in Sports Marketing

1490 Words3 Pages
bulb-icon

Recommended: sports marketing and traditional marketing

Motocross is one of youngest sports in the world. While being one of the youngest, it is also one of the pioneering action sports and has seen major growth over the last half century. The sport has the most comprehensive coverage on broadcast networks like NBC, Fox Sports and CBS Sports that it has ever experienced. One of the biggest events of the year is the “Motocross of Nations” or “MXon”, consisting of teams from roughly 40 countries. MXoN is sanctioned is sanctioned by FIM and promoted by Youthstream, both motocross affiliated companies headquartered in Europe. The race is usually held in Europe, other than being hosted in the United States three times in 1987, 2007 and 2010. Due to the growth in popularity for the sport, companies are seeking to sponsor riders and teams while promoters are looking to sponsor series and events that bring in millions of dollars in TV and events. There are many other growing sports that have taken the sports marketing world for a loop such as lacrosse, Nascar, and surf. Sports marketing plays a huge part in all of these sports. Behind all of the money, advertisements, and endorsements there are hard working people that have love and desire for what they do. These people are sports marketers. An article titled “Career and Professional Development: Sports Marketing” briefly explains what a sports marketer is, what they do, and how they can vary in the field. For example, necessary characteristics and skills include communication, organization, self-confidence, and interpersonal.The article “Overview of Careers in Sports Marketing” identifies qualities and skills of a sports marketer including an innovative mind and a competitive mindset. The online PDF “The Strategic Sport Marketing Planning Pr...

... middle of paper ...

...rect skills calls for the utmost goal of any sports marketer: expand and profit the company and product that one has worked on. Again, reaching this ultimate goal takes a competitive edge along with a great attitude.

Works Cited
“Career and Professional Development: Sports Marketing.” Wake Forest University. Wake Forest University, 2013. Web. 6 December 2013.
Conway, Chris. “A Sports Marketing Success Story.” Sports Networker. Sports Networker, 2012. Web. 6 December 2013.
Mihai, Alexandru. “The Strategic Sports Marketing Planning Process.” Manager. Manager Journal, 2013. Web. 6 December 2013.
“Overview of Careers in Sports Marketing.” Career Prospects. Business.NMSU. Web. 6 December 2013.
Powell, Jordan. “From Team Sports to Moto: Matt Piva’s Journey Into the Industry.” 26 December, 2012. Transworld Motocross. Transworld Motocross, 2013. Web. 6 December 2013.

Show More
Related

  • Sales and Sponsorship for the Golden State Warriors

    819 Words  | 2 Pages

    For this discussion, I have chosen the sports property of the Golden State Warriors. The Warriors play in the NBA within the Pacific Division and have a large local and regional fan base in the city of Oakland and state of California. Even though the Warriors have a large fan following, there are several ways of extending the Warriors brand reach beyond the basketball court with conventional sports minded consumers and non-sports fans. In order to accomplish this, the Warriors must think outside the box and look at attracting typically unaware markets and consumers that are missing the marketing and advertising plans that are currently being used. The Warriors can use partnerships, alliances, licensing, merchandising and sponsorship activation to build the brand awareness and effectively increase their revenue.

    Read More

  • Sports Agents

    1735 Words  | 4 Pages

    People have been entertained by sport since before the gladiators in the Roman Coliseum. In the 20th century, the publics’ passion for sport consumes more and more of their free time. As sports figures became internationally recognized, athletes began to realize their need for professional representation. Thus, sports agents were born. The field of sports agents has grown since then into an enormous field. Agents now deal with every aspect of an athlete’s life. Agents can be considered professional mangers who find the best place for their client’s talent.

    Read More

  • The Elements of a Real Athlete

    820 Words  | 2 Pages

    Athletes are a big part of the business community. The media exposure athletes receives cause them to be perceived more as celebrities. It causes them to have a greater impact in the marketing and selling of products. For instance, the tremendous amount of media coverage that Michael Jordan received gave him a prominent role in the business world. Athletic companies and various kinds of businesses wanted him to endorse their products. Now, because of his Nike endorsement, the athletic apparel and shoe industries are a big part of the American economy. Through endorsements companies now look upon athletes to strengthen their products. In most cases, this method is usually successful. This gives an overall boost to the economy, hence fortifying athletes’ significance.

    Read More

  • A Brief Biography of Michael Jordan

    863 Words  | 2 Pages

    A decade worth of athletes has had the chance to eclipse Michael Jordan in the minds of the consumer. Yet even out of the spotlight Jordan remains the sports personality with the greatest endorsement chops in the U.S.”( Badenhausen).

    Read More

  • The Value of Engaging Sports Fans

    551 Words  | 2 Pages

    Sports teams around the world value the importance of keeping their consumers (fans) happy and engaged. The NFL’s New England Patriots are very active in the community and have expansive social media sites and online tools to keep their consumers engaged and connected to all things related to the franchise. Over in Europe, the football franchise Manchester United has created a large following and making sure their consumers are engaged is one of the franchises’ main strategies (Emirates24/7). According to Forbes 50 most valuable sports teams of 2013, both Manchester United (#2 at $3.165 Billion) and the Patriots (#6 at $1.635 Billion) are included on that list. This paper will highlight how both New England and Manchester are identifying their consumers and how their activities are targeting those consumers.

    Read More

  • Are Professional Athletes Overpaid?

    2054 Words  | 5 Pages

    Athletes are offered endorsements to act as a representative for a company to help promote sales. They often are seen in commercials promoting athletic apparel, shoes, sports drinks, food, and other products. Marketing companies know that by associating a product with an athlete it can drastically increase sales.

    Read More

  • Pest Analysis For Amazon.Co.Uk

    1052 Words  | 3 Pages

    This approach would be more preferable for Goldsport because, “it will help target customers” (Marketing by Tony Gray (2000)) unlike mass marketing, which promotes the same product to the whole market and treat every consumer the same in terms of needs and wants.

    Read More

  • Why I Want To Be An Athletic Trainer

    942 Words  | 2 Pages

    A data analysis on a number of athletic trainers found that there were two reoccurring themes: persistence in athletic training and the decision to leave the field. There were a few reasons why people chose to stay in athletic training including marketability and professional growth; however, there were numerous reasons as to why people left the profession. Many left the field due to low compensation, lack of interest in the field, and how much time needed to be committed to the job to name a few. The increase in students’ decision to leave athletic training stems from the lack of information known about the commitment required in their education and throughout the profession. Simply talking about someone’s future and requirements in athletic training as well as highlighting the importance of professional growth could decrease the retention rates of athletic trainers (3). For Beffert, dedicating all of his free time and energy to the athletes of the University of Great Falls is not an issue; he loves what he does and that is just a small price to

    Read More

  • Sports Marketing

    969 Words  | 2 Pages

    "Career and Professional Development: Sports Marketing." Wake Forest University. Wake Forest University, 2013. Web. 8 December. 2013.

    Read More

  • Career Essay

    475 Words  | 1 Pages

    The job market varies in the field of sport management. Some occupational opportunities include: athletic trainer, coach, sports official, Sports agent, camp director, sporting goods sales/dealer, pro scout, athletic director, sport promoter. The list can go on of the opportunities in this career. Mostly anything sport related in today'...

    Read More

  • IKEA: Target Market and Positioning Strategy

    1145 Words  | 3 Pages

    Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.

    Read More

  • The Career Of Professional Coaching

    976 Words  | 2 Pages

    “People are remarkably bad at remembering long lists of goals. One may have learned this at a professional level when trying to get my high-performance coaching clients to stay on track; the longer their lists of to-dos and goals, the more overwhelmed and off-track they got. Clarity comes with simplicity.” As a child he always looked at being able to play or coach a sport at the professional level. For the reason of me just loving the game of Basketball. Also i know it will make an impact on lives because people look up to you and the money in make will give back to communities and change lives around you. The career of a Professional Coach is a challenging and fun career,because of the level of competition and it’s a dream job. The research will describe the career of

    Read More

  • A Career in Sports Management

    2624 Words  | 6 Pages

    As time progresses, watching and supporting sports is becoming more and more popular as a main source of entertainment. Many people have found ways to connect their jobs with their passion of sports. “The multibillion-dollar sports industry offers employment opportunities for management, marketing, and supervisory professionals at all levels of competition” (Sports Management 1). Depending on a person’s interests, there are jobs in professional, amateur, and even school sports. Once a person decides on a sport management career, it needs to be determined which area he or she more specifically wants to go into based on his or her interests and abilities.

    Read More

  • Nike Marketing Goals Essay

    893 Words  | 2 Pages

    The marketing goals are: Increase customer retention, Increase eCommerce Sales, Increase our Community Involvement. The first goal specifically works towards reaching 60% repeat sales through different promotional strategies like emotional marketing and sponsoring different professional athletes. Customer retention is extremely important to maintain Nike’s market leader position. Increasing eCommerce is a major focus for Nike. Last year we were able to increase our eCommerce sales by a profitable 51%. Our second goal is to continue this trend by increasing online sales by 50% every year for the next four years. It is our belief that doing so will solidify Nike as a leader in the online athletic market. Nike truly believes that sport can change

    Read More

  • Competitive Sports Essay

    731 Words  | 2 Pages

    Millions of sports fans anxiously anticipate tuning in to view their favorite sporting events each season. Whether it 's the Super Bowl, NBA Championship, or The World Series, fans are treated to a performance by some of the most talented athletes in the world. These athletes have trained vigorously in order to make their dream of playing in their major sports championship a reality. Many of these athletes began developing their skills by playing competitive sports at a young age. In addition to gaining extraordinary skills, these children and others who participate in competitive sports acquire knowledge that is beneficial to everyday life. My knowledge and experiences with competitive sports began at the age of five. Through my exposer with competitive sports, I gained good communication skills, self esteem, and learned the value of work ethics.

    Read More

More about A Career in Sports Marketing

Open Document