Film Analysis Of The Movie 'Black Gold'

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Black Gold traces the journey of Tadesse Meskela, the representative of the Oromia Coffee Farmers Cooperative Union in Southern Ethiopia, as he travels around the globe, selling super premium grade of coffee, directly from the birth place of coffee: Ethiopia, to find the 74000 coffee farmers a fair share of their hard work. Although the farmers of Ethiopia strive to achieve some of the best green bean of coffee for the TWO BILLION CUP strong market of consumer every day, they have been progressive getting worse side of the bargain, their profits being at a 30 year low. Although a normal consumer does not mind paying anywhere from $3 to $5 for his daily dose of coffee, the farmers of this region are been getting $0.5 per pound of the green bean. This roughly translates into a farmer getting 3 cents for a $3 cup of coffee. This is what the British documentary film maker Brothers, Nick and Marc Francis have tried to show through this film of theirs. The Protagonist of the film, Mr. Tadesse Meskela has devoted himself entire to the task of travelling around the world looking for buyers who will pay a fair price for the best coffee of the world, from Ethiopia no less. He looks to give his farmers a decent living wage, a sustainable life. Many communities don’t have the bare minimum requirements that we take for granted like clean water or …show more content…

The film has a mention of Starbucks a much celebrated brand world over. During the Seattle part of the filming of the movie, they trace the origins of Starbucks and talk to some of the employees of the company. An employee even remarks how Starbucks is in the business of connecting people, even though the movie showcases just how they are serving as the means to isolate and exploit the poor workers of the Ethiopian

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