Case Study Of Nordstrom

901 Words2 Pages

“We’d all heard Nordstrom was the place to work” (Weston, Simons, 1999 p.1) said Patty Bemis, who had worked as a Nordstrom sales clerk for 8 years. Throughout 1980’s, Nordstrom sales clerks, or “Nordies” as they called themselves, were leading the industry in quality and productivity. Nordies earned a competitive annual pay of $20,000 to $24,000 compared to the national average of $12,000. Despite offering high salaries to its employees, Nordstrom became target to a storm of employee complaints, union allegations, lawsuits, and regulatory orders in 1989 (Weston, Simons, 1999 p.8). As a result, Nordstrom’s reputation and financial performance suffered tremendously. Where exactly did Nordstrom go wrong? The core of the problem stemmed from the …show more content…

This shows the substantial disconnect between the top management’s goal and the front-line employees’ experience. Moreover, factors such as a decentralized corporate structure, extrinsic motivation system, and lack of employee relations all played into Nordstrom’s decline. Top management believed that the 20-year-old incentive system still worked and claimed that employees earned one of the highest base pay rates in the industry. This claim of success was based on the underlying assumption that money was the single-dominant motivation source for employees. Therefore, the system was entirely focused on extrinsic motivation. Furthermore, the decentralized control system allowed abuse of the incentive system and promoted hyper-competitive environment that actually demotivated employees. Without fully understanding the cultural problem associated with the performance standard, top management reluctantly issued a back pay for all employees for the unreported hours. However, it seems that the issue will inevitably bleed over this temporary band-aid solution. Management should have moved away from depending solely on employee’s extrinsic motivation since monetary reward has a temporary affect and the pleasure diminishes over

More about Case Study Of Nordstrom

Open Document